Western Independent Banker - March/April 2008 - (Page 6) inform. educate. connect. EXECUTIVE COMMITTEE Michael J. Perdue Chairman President Pacific Western Bank San Diego, CA Matt C. Packard Chairman-elect Chairman & CEO Central Bank Provo, UT David Taber Secretary/Treasurer President, CEO & Director American River Bankshares Rancho Cordova, CA Roger L. Christensen Immediate Past Chairman CEO Columbia River Bank The Dalles, OR Banker Alan Lane Executive Chairman Professional Business Bank Pasadena, CA Dennis A. Long CEO The Bank of the Pacific Aberdeen, WA Ken Martin President & CEO Cashmere Valley Bank Cashmere, WA Daniel P. Myers President & CEO Bridge Bank, N.A. San Jose, CA Michael Perry Chairman, President & CEO San Diego Trust Bank San Diego, CA Park Price President Bank of Idaho Idaho Falls, ID Ralph Tapscott President & CEO Mohave State Bank Lake Havasu City, AZ Larry P. Ward President & CEO Heritage Oaks Bank Paso Robles, CA GENERAL COUNSEL Patricia Y. Trendacosta Frandzel Robins Bloom & Csato, L.C. CPAs Robert T. Perry-Smith Perry-Smith LLP EDITORIAL ADVISORY COMMITTEE ASSOCIATION STAFF Garry Barnes President & CEO Gateway Pacific Bank (Proposed), National City, CA Frank W. Browning Chairman & CEO Bank of Utah, Ogden, UT James D. Hicken President & CEO Bank of Santa Clarita, Santa Clarita, CA James C. Holly President & CEO Bank of the Sierra, Porterville, CA David Kaiser President & CEO Granite Community Bank, N.A., Roseville, CA Kimberly A. Kaselionis President & CEO Circle Bank, Novato, CA Robert T. Perry-Smith President & CEO Perry-Smith LLP, Sacramento, CA Wes Veach President & CEO Canyon Community Bank, NA, Tucson, AZ Kerry Curtis Vice President, Research & Program Development Suzette Davidson Member Services Manager Krista Gulbransen Vice President, Marketing & Membership Nancy P. Jennings Assistant Vice President, Communications Eljene Manuel Meetings Associate Jennifer Muhawi Member Relations Manager Angelica Rodriguez Assistant Meetings Manager Ellie Rovira Administrative & Bookkeeping Assistant Anne Scully President, WIB Service Corp. Nancy E. Sheppard President & CEO Ray Smith Assistant Vice President, Trade Shows & Event Management Debbie Southworth Vice President, Events Management Cynthia A. Youll Vice President, Administration & Finance Western Independent Nancy E. Sheppard President & CEO Western Independent Bankers San Francisco, CA BOARD OF DIRECTORS Scott R. Andrews President, California Region Capitol Bancorp, Ltd. San Diego, CA Frank W. Browning Chairman & CEO Bank of Utah Ogden, UT John E. Fahrendorf, Jr. President & CEO Desert Hills Bank Phoenix, AZ Robert L. Fenstermacher Chairman, President & CEO LibertyBank Eugene, OR 6 www.wib.org Western Independent Banker http://www.wib.org
Table of Contents Feed for the Digital Edition of Western Independent Banker - March/April 2008 Western Independent Banker - March/April 2008 Contents A Message from the President & CEO The Forest Through the Trees Differentiating Your Bank Through the Five Senses 51st Annual Conference for Bank Presidents, Senior Officers and Directors Building Franchise Value Deposit Gathering Steps to Determine ROI on a Successful Brand Want to Improve Customer Loyalty? Managing the Change Your Bank Needs to Grow Ten No-Fail Strategies to Create Profit-Rich Growth Niche Banking Rethinking ROI Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage WIB Calendar Welcome New Members Index to Advertisers Advertiser.com Western Independent Banker - March/April 2008 Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page Cover1) Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page Cover2) Western Independent Banker - March/April 2008 - Western Independent Banker - March/April 2008 (Page 3) Western Independent Banker - March/April 2008 - Contents (Page 4) Western Independent Banker - March/April 2008 - Contents (Page 5) Western Independent Banker - March/April 2008 - Contents (Page 6) Western Independent Banker - March/April 2008 - Contents (Page 7) Western Independent Banker - March/April 2008 - A Message from the President & CEO (Page 8) Western Independent Banker - March/April 2008 - A Message from the President & CEO (Page 9) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 10) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 11) Western Independent Banker - March/April 2008 - The Forest Through the Trees (Page 12) Western Independent Banker - March/April 2008 - Differentiating Your Bank Through the Five Senses (Page 13) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 14) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 15) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 16) Western Independent Banker - March/April 2008 - 51st Annual Conference for Bank Presidents, Senior Officers and Directors (Page 17) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 18) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 19) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 20) Western Independent Banker - March/April 2008 - Building Franchise Value (Page 21) Western Independent Banker - March/April 2008 - Deposit Gathering (Page 22) Western Independent Banker - March/April 2008 - Steps to Determine ROI on a Successful Brand (Page 23) Western Independent Banker - March/April 2008 - Want to Improve Customer Loyalty? (Page 24) Western Independent Banker - March/April 2008 - Want to Improve Customer Loyalty? (Page 25) Western Independent Banker - March/April 2008 - Managing the Change Your Bank Needs to Grow (Page 26) Western Independent Banker - March/April 2008 - Ten No-Fail Strategies to Create Profit-Rich Growth (Page 27) Western Independent Banker - March/April 2008 - Niche Banking (Page 28) Western Independent Banker - March/April 2008 - Niche Banking (Page 29) Western Independent Banker - March/April 2008 - Rethinking ROI (Page 30) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 31) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 32) Western Independent Banker - March/April 2008 - Using The Reserve’s On-Balance-Sheet Sweep to Their Advantage (Page 33) Western Independent Banker - March/April 2008 - WIB Calendar (Page 34) Western Independent Banker - March/April 2008 - WIB Calendar (Page 35) Western Independent Banker - March/April 2008 - Advertiser.com (Page 36) Western Independent Banker - March/April 2008 - Advertiser.com (Page 37) Western Independent Banker - March/April 2008 - Advertiser.com (Page 38) Western Independent Banker - March/April 2008 - Advertiser.com (Page Cover3) Western Independent Banker - March/April 2008 - Advertiser.com (Page Cover4)
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