Western Independent Banker - March/April 2009 - (Page 35)

By Anne K. Scully, President, Service Corporation WIB Service Corporation Welcomes New Endorsed VIP Partners: Deluxe Financial Services and Diligent Boardbooks “LONG-LASTING INNOVATION IS about standing for important ideas that shape the course of an industry and ideas that repurpose the sense of what’s possible for customers, employees and investors.” — William C. Taylor, co-founder of Fast Company and co-author of Mavericks at Work: Why the Most Original Minds in Business Win Bankers often speak about competitive advantage in terms of better customer service, lower expense ratios or higher cross-sell ratios. In The Search for Innovation: Leadership in Turbulent Times, William Taylor suggests what differentiates a successful organization from its competition is its ability either to generate “one of a kind” original ideas or—in the words of the late George Carlin—develop a sense of strategic “vuja dé.” Vuja dé is not déjà vu, the distinct sense of having been somewhere before. Rather, it’s the ability to look at a familiar situation—one you’ve seen a thousand times before—with fresh eyes, as if you’ve never seen it before, and develop a new line of sight into the future. In short, seeing vuja dé shakes us free from the status quo, to ask why things are they way they are and to find untapped innovation opportunities. Although seeing vuja dé can be challenging in the financial services industry, the WIB Service Corporation is pleased to announce it has partnered with two resourceful, forward thinking companies whose products and services can help community banks leverage every opportunity to succeed with their customers, differentiate themselves from the competition and enjoy financial success. We are pleased to announce the endorsement of Deluxe Financial Services’ check products and growth solutions and Diligent BoardBooks’ internet-based board portal services as Value and Income Programs (VIPs). Deluxe Financial Services: Check Products and Growth Solutions In the face of rapid and tumultuous change, Deluxe Financial Services is focused on expanding from the nation’s premier check printer to the industry’s leading partner to financial institutions, especially helping banks retain and better service its business customers. As part of this expansion, Deluxe provides a variety of innovative products, services and fully managed solutions designed to help financial institutions meet their most crucial business objectives—including gaining insight, creating consumer loyalty, improving operational efficiency, growing revenue and increasing security. Deluxe will help your bank grow your bottom line without giving away the bank. Its solutions are proven to maximize your program revenues and reduce your overhead and costs. Deluxe’s new solutions include: • Deluxe Welcome Home® Tool Kit. A prescriptive kit to help banks reduce early attrition rates by customizing the printed materials that they send out to their customers. The Welcome Home kit also includes materials to help bank employees improve their communications skills with customers. Banks that WIB-endorsed VIPs • ATM Network and Driving/ Debit Card Processing • Bank Operations Profitability Consulting • Board Portal • Check Overdraft Privilege • Check Printing • Commercial Equipment Leasing • Competitive Market Intelligence • Credit Risk Management and Stress Testing • Insurance for Community Banks • Insured Deposits/Funding for Community Banks • Internet and Network Security Services • Loan Portfolio Tracking/ Insurance for Lenders and Customers • On-Balance-Sheet Sweep Accounts • Online Account Opening Platform • Online Branch & E-Marketing • Remote Deposit Capture Scanner Purchase Program • Reward Checking • Surcharge-free ATM Network The WIB Service Corporation is pleased to announce it has partnered with two resourceful, forward thinking companies whose products and services can help community banks leverage every opportunity to succeed with their customers, differentiate themselves from the competition and enjoy financial success. Western Independent Banker March/April 2009 35

Table of Contents Feed for the Digital Edition of Western Independent Banker - March/April 2009

Western Independent Banker - March/April 2009 Contents A Message from the President & CEO Profitable Liquidity: Yes, You Can Non-Performing Assets: The Keep Versus Sell Decision Is BOLI the Way to Go? The Troubled Asset Relief Program and Its Eff ect on Executive Compensation TARP Money or Not, Secondary Offerings Belong in Your Plan 52nd Annual Conference Private Equity: Another Capital Option Strengthening Your Bank’s Bottom Line by Adapting to Difficult Times Managing Your Branch Network Capital Dealing with a Hard Insurance Market WIB Service Corporation Report WIB Calendar New Members Index of Advertisers Advertiser.com

Western Independent Banker - March/April 2009

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