Western Independent Banker - May/June 2008 - (Page 21) Reclassify repo deposits from borrowing assets core deposits. The Reserve Cash Sweep® profitability of converting repo deposits into core deposits that are swept onto their balance sheets with The Reserve Cash Sweep. ® RESERVE CASH SWEEP ALLOWS YOU TO: GENERATE deposits without large outlays of capital or costly marketing expenses. Cash Sweep and placed more than $1 billion on their balance sheets. To learn more abou ash Sweep can successfully convert your borrowing assets to core deposits, contact: Ken Meyers, Vice President 800-637-1700 Ext. 5732 480-219-7948 New core deposits and grow loanable funds ATTRACT AND RETAIN New customers (and their deposits) with administrative ease INCREASE Fee income BUILD Distinction as an innovative bank in your marketplace ©2008 Reserve Management Corporation Passionately Inquisitive Genuinely Close Exper tly Visionary http://www.TheR.com
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