Make the Move - 2010-11 National Implementation of the U.S. Physical Activity Plan - (Page 53)
NCPPA has selected Carton Donofrio, a public relations and marketing firm headquartered in Baltimore, MD to develop a branded cause marketing campaign to visually align our shared efforts. The campaign will provide a unifying public message to align national, state, and local organizations working to implement The Plan. Carton Donofrio is providing a portion of the work on a pro-bono basis as part of their corporation’s support and commitment to The Plan. They are also assisting NCPPA with fundraising efforts that will help to sustain implementation. Campaign materials will be unveiled throughout 2011. In addition NCPPA convenes a Communications Team representing each sector of The Plan. The Team provides shared materials for leading organizations to communicate consistent messages about The Plan and on-going implementation efforts. The Communications Team will work to generate media stories to highlight early successes of each sector.
media and marketing
Table of Contents for the Digital Edition of Make the Move - 2010-11 National Implementation of the U.S. Physical Activity Plan
NCPPA - Make the Move
Table of Contents
Schools, Afterschool, Early Child Care
Parks, Recreation, Fitness and Sports
Neighborhoods and Transportation
Media and Marketing
Make the Move - 2010-11 National Implementation of the U.S. Physical Activity Plan
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