Pizza Marketplace - Winter 2007 - (Page 21) them,” he said. “Mom and Dad may have just spent several hundred dollars to put in a system at home, and it may be a quarter or a dollar to play the game. If it’s not something the kids see a value in, it’s going to be hard to get that quarter out of them.” Also, why go out and spend $7,000 for a video game when you can buy one used for $2,500 and make almost as much money,” Reissman said. “The $7,000 one may be old news in six months and you are out all that money. This story first appeared on PizzaMarketplace.com in Aug. 2007 How to add a 1. 2. 3. 4. 5. dining-room attraction Add two or three games instead of just one. If there is a long wait to play a game, chances are a kid will leave your operation unhappy because he didn’t get a chance to play Prepare for a trade-off. While you may gain the family group as new customers, you may lose the mature couple who may be looking for a quiet restaurant. Keep it separate. A separate game room can help keep the game noise out of the dining room. Visit your competitor. Spend some time at an arcade or another restaurant that has a game room to see what the kids are playing. Think about maintenance. Games break down. Either be prepared to do some maintenance yourself or line up someone to handle it for you. PIZZ A MARKETPLACE REPORT | WINTER 2007/SPRING 2008 21 http://www.PizzaMarketplace.com
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