Pizza Marketplace - Winter 2007 - (Page 7) It all comes down to convenience, Sternberg said. “Nearly all of us are on line and many of us live there for many hours each day,” he said. “Papa John’s wants to be where people live and where they are most likely to want to take care of business.” This story first appeared on PizzaMarketplace.com in April 2007 Pizza’s popularity with the college crowd, along with the delivery aspect of the business, meant it was only natural that online pizza ordering would be one of the first commercial applications of the new technology. “We see it in both pizza and sandwich places, but mostly in places that deliver food,” said Rich Bowman, co-founder of PDQ Pizzeria System, a point-of-sale solution provider for the pizza industry. “About 90 percent of people that are ordering food are ordering for delivery.” Reaping the benefits Although No. 3 pizza chain Papa John’s International Inc. has only been online for six years, the benefits it has reaped are indisputable. The Louisville, Ky.based company is the recognized leader in online pizza ordering. “We launched online ordering in 2001, and since then we’ve had more than 25 million orders transacted on Papajohns.com,” said Papa John’s spokesman Chris Sternberg. “In 2006, we transacted more than $200 million worth of business through our online ordering site.” PIZZ A MARKETPLACE REPORT | WINTER 2007/SPRING 2008 7 http://www.PizzaMarketplace.com http://HungerHits.com
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