AudioMedia - July 2008 - (Page 16)

For the Record Hardware Addiction Shiny gadgets and flashing lEDs become a problem that jERRy IBBOTSON doesn’t want to solve. The following conversation never took place. Honest. so much stuff out there. Mixers, speakers, sound“Come in Mr Ibbotson, don’t be shy. We’re all cards, recorders. Everywhere I look someone’s making friends here. Sit down and relax.” something new. And they promise so much. With their “I’m nervous you see. I’m not sure if I belong here.” backlit LCD screens and simple to access menus with “Well admitting you have a problem is the first step rubberised buttons, all running off a single battery to getting help. We’ve all had to do it.” source. It’s just not fair.” “All of you? But there are so many people here. “What do they promise you Jerry? What promises My God, there’s Paul Mac.” do they make?” “I know, now take a deep breath and make that “That they’ll make my work sound better. first step.” Make recordings cleaner and mixes brighter. And it “Okay. My name is Jerry Ibbotson and I’m I’m ” happens so quickly. I just look at their pictures in mag“Go on Jerry. You can do it. What are you..?” azines, you know, hardcore stuff like Audio Media?” “I’m addicted to technology. That’s it. I’m addict“Sadly, we do Jerry.” ed to shiny new technology. Things with LEDs that “Well I see these adverts and read these reviews change colour depending on the hardware status. and I just want it all. It starts so easily. A new mic here, USB2 versus Firewire. Satin matt cases in pale blue or a new pre amp there. Then before I know it I’m staring black. Touch sensitive screens. Master volume control at stuff that I don’t even understand. Shiny boxes that knobs. Higher contrast ratios. Oh God, I want it all ” baffle the life out of me. But still I want one. I could “Well done Jerry, you’ve taken a great step forward. Now please carry on.” “I don’t even know when it started. But there’s just THERM ROOSTER TAPE OP AD 2 4/2/08 14:53 Page 1 spend every penny I earn on new stuff. I want bigger speakers, but I know that they’ll never be truly big enough. I want a massive desk but I know that half the faders would be untouched. Someone could bring out a plug in to make me sound Welsh and I’d buy one. It’s become ” “An addiction?” “Yes. Yes it has.” “And you want us to help you find a way out?” “God no. I just wondered if anyone here knows where I can get a decent set of XLR leads from ” JERRY IBBOTSON runs Media Mill, a York-based audio production company started in 2000 that specialises in sound for video games. Prior to this, Jerry was a BBC journalist for ten years, ending his spell with the Beeb as a reporter and newsreader at Radio One Newsbeat. THERMIONIC CULTURE ENGLAND VALVE PRE-AMP WITH EQ & ATTITUDE THE NEW THERMIONIC CULTURE ROOSTER DUAL MONO MIC/LINE/DI PRE-AMP WITH EQ AND DISTORTION WITH ‘ATTITUDE’ International Distribution by Tel: UK+ 1440 785843 Fax: UK+ 1440 785845 sales@unityaudio.co.uk Check www.thermionicculture.com for dealer listings, reviews, and specs FREE FROM SOLID STATE ADDITIVES 100% FULL FAT AUDIO CONTENT 00 16 A U D IUOD IM E D IEAD I A O V E M B2 E R 82 0 0 5 N jUly A OM 00 GET CULTURED http://www.thermionicculture.com http://www.thermionicculture.com

Table of Contents Feed for the Digital Edition of AudioMedia - July 2008

AudioMedia - July 2008 Contents Recording Post Broadcast What's Up UK Geofocus: France For the Record Special Report: Develop Preview SE Electronics 4400 Sennheiser MKH800 Twin Tubetech Club Final Cut: Wanted Smart AV Tango Doctor Who Made in America DSP Roundup Product Sampler: Summer Hits Edirol R44 Video Guide AMSR Fame - Le Musical Waves MaxxBCL Yamaha AD8HR Special Supplement

AudioMedia - July 2008

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