Audio Media - September 2008 - (Page 50) IMAGION ING THE FUTURE > impressed with the quality that these facilities offer and think this is a good fit with our own business model. We’ve always respected the knowledge and experience shown by Peter and Karen’s world class companies, and feel that there is a lot we can learn and share from this new partnership – the future is very bright.” Peter sees his creation as filling a much needed gap between small rigs in flight cases and large mobiles. “There will always be a role for the l a rg e, a n a l o g u e remote, with - or -track recording w i t h f u l l b a c kup, but we have discovered a need for small mobiles at prices every act c a n a f fo rd, b u t still using the very best professional equipment and manned by experienced engineers.” As part of this global co-operation, three ‘Remote Taxi’ companies have been set up, each run by the local company. The German operation has already recorded over concerts, including shows by Fury in the Slaughterhouse, which were recorded live and put onto USB sticks to be sold immediately after the concert by Munich production company Di-Rec GmbH. For those who may doubt the viability of this new medium, sales are said to have ‘wellexceeded expectations’. The idea of a taxi as a mobile came to Peter Brandt as he was on his way to record a concert in London. He mentioned it to Andreas Thran I magion and Michael Becker of DVD authoring company Tucked away in the little German hamlet of Imagion, and they were only too happy to provide Udelfangen, on a hilltop near Trier and not far additional management and financial backing. from the Luxembourg border, a collection of Brandt: “We had several concerts where domestic buildings house one of the largest getting a full-scale mobile on site was difficult, independent DVD authoring facilities in Europe. and we were forced to use flight cases. Imagion may be the name on the door, but These problems were going through my mind, in part, it relies on close co-operation with local when I sat in the back of the cab and then it media creation companies Bob Design and dawned on me. Right there, where I was sitting, Skywalk, and the three managers, Michael Becker, was the ideal space for a small mobile!” who takes care of audio, Thomas Gerten, in charge “When we were speaking to Karen Brinton and of technical services, and Andreas Thran, Creative Ian Cooper, we also mentioned the Remote Taxi Director. With a staff of in Udelfangen and a adAT4050(audio very keen to join in.” idea and they were media)186x129mm.qxd:Mise en page 1 as well as a healthy contingent 1 further in Trier, 9/06/08 16:18 Page Call A Cab of freelancers, they have worked on some , major projects so far, and take in some , minutes of fresh material every working day! The bulk of this material is film and television, but corporate videos and live concerts are now important and growing. Creative Director Andreas Thran: “The concert DVD is fast becoming the replacement for the CD, and we have years experience in this field. For example, we were the first in Europe to produce a DVD with kHz sound, and we are producing product in . on a daily basis, so we really do understand this medium.” About one third of their business comes from outside Germany and includes such major projects as the entire James Bond collection from MGM, a disc presentation case, which had > AT4050: created by one, used by everyone. Before a product becomes so legendary that it is used by everyone, someone has to create it. When Akino-san, an employee of Audio-Technica for many years, spent hundreds of hours on the creation of the AT4050, he was working to obtain the AT4050’s superb quality of sound reproduction. Not only did he succeed in his ambition, but today, the AT4050 is used all over the world in a wide variety of applications, from recording studios to live sound to broadcast. And when he’s not creating legends, Akino-san loves the serenity of fishing. Audio-Technica’s range of studio microphones start from just £100*. To find out more, email info@audio-technica.co.uk or telephone +44 (0) 113 292 0463. *AT2020 suggested retail price www.audio-technica.com 50 AUDIO MEDIA SEPTEMBER 2008 http://www.audio-technica.com
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