AudioMedia - January 2009 - (Page 12)

geo focus I ndia PALME India On Evolutionary Path New deals and new distributorships highlight third successful show. E xhibitors at the third PALME India trade show in Mumbai remained united in praising the quality of this year’s event, with over 3,000 professionals from the professional sound, light, music, audio visual, and systems integration industries visiting the Bombay Exhibition Centre. Over the course of the three days, new distributors were appointed and major deals were struck, as further evidence of how quickly the sub-continent’s infrastructure is maturing. Two who noted this fact were Aashish Mutha, Director of Uniword Telecom, and Avinash Dowlwani, who runs AVI Electronics in Dubai. “We had met our objectives by the second day of the show,” said the latter, while Mutha said that the quality of visitor had improved greatly in 12 months. Hussam Al Haddad, General Manager of Ateis Middle East, added his own testimonials. “Generally it’s been a great show, and the launch of Ateïs’ complete automation range couldn’t have been met with a more favourable reception.” Praise for the improved quality of visitor was borne out by the quantity of business transacted at the show. Customers included Mumbai-based audio solution providers Sound.com and SNL Pro. And there was cause to celebrate for Mauricio Saint Martin and his team from Meyer Sound, who were able to announce a new national distributor. Meyer Sound has expanded its distribution network by elevating Bangalore-based Reynold’s Sound & Lighting to this role, and by appointing two new dealers to ensure effective sales support for the entire country – Modern Stage Services in New Delhi for Northern and Eastern India, and Mumbai-based Groove Temple Entertainment for the Western Indian sales territory. A Meyer Sound dealer and user since 2000, Reynold’s will continue this role to serve customers in the southern region of India. In addition, the company assumes the responsibilities of a master distributor, providing technical support, product servicing, and coordination of educational programs for the Indian professional audio market. “I’m excited to be part of this milestone for Meyer Sound in India,” said Felix Remedios, Managing Director of Reynold’s Sound & Lighting, while Mauricio Saint Martin, Director of Middle East sales for Meyer Sound, added, “With these appointments, we have the right team, and we will work closely with them to take Meyer Sound to the next level.” Away from PALME India’s shop floor the seminar sessions were packed; in particular, visitors were eager to learn from the show’s keynote speaker, Prof. Dr. Wolfgang Ahnert, whose company ADA developed the EASE modelling software back in 1990. And in the sound proofed demo room, Coda Audio was having a busy show. Said Marketing Director Nina Christoffer, “We were impressed that the name was so well-known in India although this was our first appearance at an Indian exhibition. We received a Meyer Sound sign new distributorship. From left to right: Davinder Wadhwa, Modern Stage Service; Mauricio Saint Martin, Meyer Sound; Kaveer Shahani, Groove Temple Entertainment; Felix Remedios, Reynold’s Sound & Lighting. great response from the high quality visitors who visited our demo room, and we expect to receive good leads in the coming weeks. Also attracting the crowds was Modern Stage Service’s Bollywood dance showcase, which again drew large audiences to its massive integrated technology ‘village’ and captured the festive spirit of the city. “We were very happy to support this event in such a big way,” commented Davinder Wadhwa. By the end of this highly successful show, it became clear to trade fair organisers, IIR Exhibitions, that the expo may be ready to evolve into its next phase. After mounting a successful launch campaign in India’s Bollywood capital there is now a groundswell of exhibitors asking IIR to repeat the formula in a different location in 2009. The 2009 edition of PALME India is also likely to occupy a different date in the calendar – away from the Festival season. Exhibition organiser, James Raffoul, said, “We can look forward to the future as PALME India has become a permanent fixture in the Indian industry calendar.” Bollywood dancers on the Modern Stage Service stand. Live Earth India Cancelled he Live Earth India concert, scheduled to be held in Mumbai last month (December), was called off in the wake of the attacks in India’s financial capital that killed nearly 200 people, organisers said. Jon Bon Jovi, Roger Waters, and Bollywood superstar Amitabh Bachchan were to share the stage at the December 7 event to raise funds for lighting homes with solar energy in places where people do not have access to electricity. “Due to circumstances beyond our control, we are saddened to announce that Live Earth India has been called off,” organisers said in a statement. “We are all shaken up by this event, and even though we believe in the cause of global warming, we have indefinitely postponed the Live Earth concert,” said Viraf Sarkari, Director of the Wizcraft event management firm. Sarkari also said many international artists were bound by advisories issued by their countries asking citizens not to travel to India, making this an ‘overriding factor’ in the decision to cancel the concert. “We have artists like Jon Bon Jovi and Roger Waters, so we had to take this into account as well,” he said. T MEDIA MATTERS Broadcasting in India has flourished since state TV’s monopoly was broken in . The array of channels is still growing. Privatelyowned cable and satellite stations command large audiences. Star Plus – run by the global media giant News Corporation – is one of the most popular. Its version of the game show Who Wants to be a Millionnaire? proved to be one of the channel’s biggest draws. News broadcasts are also popular, often outperforming entertainment shows. Many -hour news channels are up and running and more are planned. Doordarshan, the public TV service, operates  services including its flagship DD channel, which reaches some  million viewers. Two multi-channel, direct-to-home (DTH) TV operations – the Zee Group’s subscription-based Dish TV and a free-to-air offering from Doordarshan – are recent arrivals on the satellite scene. A third DTH venture, Tata-Sky, launched in August . India’s cable TV market is one of the world’s largest, with more than  million subscribers. Private radio is a relative newcomer. Since they were sanctioned in , music-based FM stations have proliferated in the cities and hundreds more licences are up for grabs. But only public All India Radio (AIR) can broadcast news. V I TA L S TAT I S T I C S : I N D I A P O P U L AT I O N C A P I TA L AREA 1.1 billion (UN, 2007) New Delhi 3.1 million km (1.2 million miles ), excluding Indian-administered Kashmir (100,569 km /38,830 miles ) Hindi, English, and at least 16 other official languages 1 Indian Rupee = 100 paise Agricultural products, textile goods, gems and jewellery, software services and technology, engineering goods, chemicals, leather products US $950 (World Bank, 2007) in +91 M O S T P O P U L AT E D C I T Y Mumbai (Bombay) MA J O R L A N G UAG E S M O N E TA RY U N I T MA I N E X P O RTS G N I P E R C A P I TA I N T E R N E T D O MA I N I N T E R N AT I O N A L D I A L L I N G CO D E 12 AUDIO MEDIA JANUARY 2009 http://www.Sound.com

Table of Contents Feed for the Digital Edition of AudioMedia - January 2009

AudioMedia - January 2009 Contents Recording News Post News Broadcast News Geo Focus: India What's Up UK? Special Report: Pimp My Ride AKG C214 Sony Acid Pro 7.0 Final Cut: Mirror's Edge Opportunities in the Reality World She's Got the Look The X-Factor Sadie LRX2 Source Elements Source-Connect 3.1 Buying a Recorder In Control Product Sampler: Trade Shows Video Guide AMSR News Digico SD8 The Last Picture Show File Server

AudioMedia - January 2009

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