AudioMedia - January 2009 - (Page 5)

THE WO RLD THE D ER AUINTIO MION NA BUYER’S G TEDAL UID IA BROADCAS T INTERNET AUDIO LIVE SOUN D MULTIMED IA POST PROD UCTION AUDIO-FO R-VIDEO RECORDIN G ’S LEAD IN G PROF ES SIONAL A SPECIAL AUDIO PROMOTIO TECHN NAL PUBLICA TION FRO OLOGY M THE NEW BAY MEDIA E leader Something I've always admired in the creative industries is the passion with which people go about their business. But something I admire more is the way that the passion is channelled and managed. You know the feeling when someone tampers with something you've agonised over for far longer than the millisecond it took to cut it or mangle it? It's a gut feeling of sickness, anger, and frustration that, as far as I'm aware, is absolutely linked to the passion that makes the difference between solution and creation. To merely solve a blank track, or an awkward environment, or a mute action, or an EQ issue is a job for the factory floor; but to create an addition to the project, to make a sound that adds to the whole and not just that moment, or to finesse an arrangement so it affects the art, is a job for that passion. So what is it about this ethereal substance – the non-material investment – that can incite the soul to boiling point? How much money, for example, would you have to inexplicably lose to feel comparable nausea? And should you bring it with you, knowing how destructive it can be? The latter question is easy to deal with. It's irrelevant. You couldn't get the job done to any sort of acceptable level if you didn't bring the passion with you. What's incredible is that everyday individual creatives wrestle with this ineffable substance to produce a team effort – a product that is a combination of many opinions, many contributions, many creations, and many passions. That anything gets done in that context is amazing, and when it gets done well, it's awe-inspiring. And then there's perspective. Walk out of the studio into the real world – experience something genuinely important there, and the problem becomes one of incompatible perspectives. How can something in the studio bubble seem so important when from the bigger bubble it's so utterly inconsequential? It's either an indication of a very special kind of passion, or just one explanation for recreational drug use. Or both. Everybody has to deal with 'the passion'. When you start, it can have overwhelming effects for many different reasons. When you're a little more experienced, you realise that others have their own passion and yours might take the odd knock to make way – but that it's all for the good. And even when you've been dealing with it for years, it has a habit of popping up and kicking you in the head. Sometimes you might even have to work hard to keep it significant when it looks a little shaky from where you're standing. Understand that it's both an immeasurable asset and a huge liability… but also understand that it's not optional. Paul Mac, Editor MAGAZ INE GROUP RECORD ERS 2009 SPECIAL SUPPLEMENT AUDIO M ED IA THE X FAC TOR F E AT U R E 40 AUDIO MEDIA is a Sustaining Member of the Audio Engineering Society. AUDIO MEDIA www.audiomedia.com AUDIO MEDIA (Europe), 1st Floor, 1 Cabot House, Compass Point Business Park, St Ives, Cambs, PE27 5JL. Telephone: +44 (0)1480 461555 – Facsimile: +44 (0)1480 461550 General E-mail: mail@audiomedia.com – Press Release E-mail: pr@audiomedia.com Managing Director Production Editor Lanna Marshall l.marshall@audiomedia.com Circulations Manager/ Administration Jo Perriss mail@audiomedia.com IN CONTR OL: DAW CONTR OLLERS REVIEW 54 Angela Brown a.brown@audiomedia.com Associate Group Publisher Nick Humbert n.humbert@audiomedia.com Design & Production Manager John-Paul Shirreffs jp.shirreffs@audiomedia.com Regional Sales Manager Bob Kennedy bkennedy@imaspub.com +44 (0)1279 861264 Editor In Chief Paul Mac p.mac@audiomedia.com Subscriptions subs@audiomedia.com UK £43 European (airmail) £60 International (airmail) £72 Payable in Sterling through UK bank News/AMSR Editor David Mackenzie d.mackenzie@audiomedia.com US Sales Manager Matt Rubenstein mrubenstein@imaspub.com +1 914 524 5045 AKG C214 RUSHES 18 The contents of this publication are subject to worldwide copyright protection and reproduction in whole or in part, whether mechanical or electronic, is expressly forbidden without the prior written consent of the Publishers. Great care is taken to ensure accuracy in the preparation of this publication but neither IMAS Publishing (UK) Limited nor the Editor can be held responsible for its contents. The views expressed are those of the contributors and not necessarily those of the Publishers or Editor. The Publishers accept no responsibility for the return of unsolicited manuscripts, photographs, or artwork. © 2008 IMAS Publishing (UK) Limited. All rights reserved. *Within Broadcast & Production AUDIO MEDIA JANUARY 2009 5 http://www.audiomedia.com http://www.nbmedia.com

Table of Contents Feed for the Digital Edition of AudioMedia - January 2009

AudioMedia - January 2009 Contents Recording News Post News Broadcast News Geo Focus: India What's Up UK? Special Report: Pimp My Ride AKG C214 Sony Acid Pro 7.0 Final Cut: Mirror's Edge Opportunities in the Reality World She's Got the Look The X-Factor Sadie LRX2 Source Elements Source-Connect 3.1 Buying a Recorder In Control Product Sampler: Trade Shows Video Guide AMSR News Digico SD8 The Last Picture Show File Server

AudioMedia - January 2009

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