AV Technology - May 2008 - (Page 15)

ASSOCIATION UPDATES ship Conference, themed “It’s All About Engagement,” at the Hyatt Regency Penn’s Landing in Philadelphia, PA from June 4-6, 2008. Sessions include “Digital 101 — How Retailers Are Using Digital Media to Enhance the Store Experience and Build Sales.” Visit www.popai.com. TIA TIA has published TIA Standard 568- B.2-7, Commercial Building Telecommunications Cabling Standard, Part 2 — Balanced Twisted-Pair Cabling Components, Addendum 7 — Reliability Requirements for Connecting Hardware Used in Balanced Twisted-Pair Cabling. This standard was developed to improve the performance reliability of copper cabling systems used in commercial buildings and premises networks. To obtain copies of the document, contact IHS International at 800-8547179 or visit http://global. ihs.com. For more information, visit www.tiaonline.org. DIGITAL SIGNAGE ADVERTISING PREDICTING TO BECOME A MULTI-BILLION DOLLAR INDUSTRY NSR has announced the release of its market research and forecast report, titled “Global Market for Digital Signage,” that is focused exclusively on networks consisting of digital displays used for third-party advertising. The report provides a study of the major verticals served by these networks across all regions of the world. Data from over 200 companies forms a core of the research, and the report provides Excel models that allow operators and advertisers to calculate their return on investment (ROI) for digital signage networks. According to NSR the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare, and transportation verticals, is poised to grow from an estimated installed base of about 210,000 sites in 2007 to more than 850,000 sites during the period from 2008 to 2013. Though North America and Europe remain leaders in deployments, countries such as China, Australia and India in the Asia Pacific are witnessing tremendous growth and are estimated to reach the scale of their early adoptive counterparts over a five-year period. Revenues from advertising, though hard to come by initially, have picked up considerably with advertisers recognizing the impact of the medium on consumers, especially in retail locations such as malls and supermarkets. Here, once again, the global industry is expected to grow at a healthy rate of about 18 percent from its current estimated figure of nearly $1 billion annually in advertising revenue. “We have all seen a screen outside of our homes at some point beaming advertising content at us with the idea that we make our decisions at the point of sale,” states Prashant Butani, analyst for NSR and author of the report. “However, despite an ROI model that is yet to be proven, companies continue to deploy large networks, as advertisers that were once skeptical are now more apt to divert a portion of their huge advertising budgets to a medium that claims to be here to stay.” This acceptance of the medium will drive the industry past billion dollar figures in revenues over the next five years. may 2008 | AV TECHNOLOGY | 15 http://www.iavi.com http://www.popai.com http://www.tiaonline.org http://global.ihs.com http://global.ihs.com http://www.tiaonline.org http://www.iavi.com

Table of Contents Feed for the Digital Edition of AV Technology - May 2008

AV Technology - May 2008 Contents Precedent Corporate: How to Qualify an AV Supplier Education: Working Smarter AV Technology's Guide to Networked AV Government: IPv6 — Why You Should Care Calculating ROI on Your Digital Signage Investment Enhancing Audio in the Classroom Minimizing Equipment Theft Smart AV The Tribe Has Spoken AV Enables Interactive Research AV Image Enhancement Product Spotlight Tech Horizons Product Review New Products AV MO

AV Technology - May 2008

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