AV Technology - May 2008 - (Page 30)

business see them. Today they stopped by; they had seen the digital signage and stayed to watch a full loop. They had stopped in to tell me they weren’t aware we offered some of these services and that they would be coming in to order business cards.’” DIGITAL SIGNAGE SAVES TIME, ENHANCES IMAGE Known as the “City of Roses” for its annual Rose Festival and all the roses planted locally, Thomasville, GA is an established community notable for its Victoria-era architecture and easy pace of life. As a result, selling real estate here requires an elegant yet competent touch, which is why RE/MAX of Thomasville recently moved into a stylish new office accented in stone and marble. In such a setting, “it just didn’t seem right to put up the usual cork board for posting all of our listings,” says Wendell Carr, the company’s marketing and training director. “Besides, it took one of our staff an entire day per week to constantly update the listing and photos, move them around, and keep them current.” This is why RE/MAX of Thomasville opted for a 42-inch Samsung SyncMaster 400P LCD monitor instead. Located in the lobby of their new office, it rotates through a menu of homes in different price categories, RE/MAX “Preferred Partners,” who pay to put their names on this video stream, and information about Thomasville and its rose-related events. All of the content is assembled for RE/MAX of Thomasville by StrandVision, a digital signage service provider based in Eau Claire, WI. This provider receives content from its clients via email, then assembles and feeds it out to them via the web. RE/MAX of Thomasville does not have to worry about programming its digital signage feed, beyond keeping StrandVision supplied with upto-date content. Meanwhile, the StrandVision feed that runs in the office also runs on the realty company’s website at www.31792.com; named for the area’s zip code. StrandVision charged $7,850 to provide RE/MAX of Thomasville with a dedicated Dell computer and the Samsung monitor. The annual RE/MAX of Thomasville promote their own homes for sale, as well as other community businesses. subscription fee for the streaming video package is $1,800, plus a onetime $150 setup fee. Carr is happy with this price tag, since the previous digital signage service they used cost $6,000 a year. “Using digital signage in this way communicates a real ‘wow’ factor to our customers,” says Carr. “It makes a really positive impression on our clients, and it has significantly reduced our labor costs for updating our listings display.” As well, the 70 percent drop in annual subscription fees has allowed RE/MAX of Thomasville to “reduce the price that we charge our ‘Preferred Partners’ for their advertising space, making the advertising more affordable for smaller business owners wanting to participate in this program.” DIGITAL SIGNAGE KEEPS PASSENGERS INFORMED With 23 vessels in its fleet, Carnival Cruises hosts hundreds of thousands of passengers annually Azden provides two complete systems (IR-CS AZDEN INFRA RED In the classroom THE COMPLETE CLASSROOM SYSTEM and IR-WS) which include: an IR receiver with ample power for 4 ceiling or 4 wall-mounted speakers and a built-in sensor array (IRR-30P), a small, lightweight chest-worn microphone/ transmitter (IRN-10), a pass-around handheld microphone/transmitter (IRH-15c), an external ceiling-mounted sensor (IRD-60), and 4 highquality in-ceiling speakers (ACS-6.5) or 4 compact wall-mounted speakers (AWS-4.5). All you need to complete the installation is the wiring for the speakers and sensor. Of course, you can purchase components separately to customize your own system. ® For complete details, specifications, and pricing, e-mail azdenus@azdencorp.com, visit our website: www.azdencorp.com or call us @ 1-800-247-4501. P.O. Box 10, Franklin Square, NY 11010 • (516) 328-7500 • FAX: (516) 328-7506 http://www.31792.com http://www.azdencorp.com http://www.azdencorp.com

Table of Contents Feed for the Digital Edition of AV Technology - May 2008

AV Technology - May 2008 Contents Precedent Corporate: How to Qualify an AV Supplier Education: Working Smarter AV Technology's Guide to Networked AV Government: IPv6 — Why You Should Care Calculating ROI on Your Digital Signage Investment Enhancing Audio in the Classroom Minimizing Equipment Theft Smart AV The Tribe Has Spoken AV Enables Interactive Research AV Image Enhancement Product Spotlight Tech Horizons Product Review New Products AV MO

AV Technology - May 2008

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