AV Technology - May 2008 - (Page 62)

casestudy corporate regular tug of war with the architecture group,” Hagen admits. “They are very stern about the way Amgen facilities look, and particularly so about this auditorium, which is the flagship facility of our corporate communications network. When all the wall plates have been painted to match the custom millwork, you know there’s going to be zero tolerance for big ugly speaker boxes.” The project also included significant upgrades to the video and control systems in Amgen’s corporate auditorium. To Hagen’s specifications, Computer Sciences Corporation (CSC), the global consulting, systems integration, and design firm based in El Segundo, CA, installed Polycom HDX 9004 video codecs, along with both 4x3 and 16x9 Panasonic PTD10000U DLP 10,000-lumen projectors. Four Panasonic HD1500 high-definition video cameras are on hand for live video feeds. Video keying and switching as well as archiving in digital Beta format are also handled by Panasonic Broadcast equipment. Audio inputs are routed and controlled with a Yamaha 02R96 console in the control booth, which also houses a full set of audio and video patchbays, which are mainly used by hired event crews when the auditorium is in production mode. Production events such as new product rollouts occupy the Amgen facility only 30 percent of the time. “Seventy percent of the use this auditorium gets is what we call Tier One Events: executive-level videoconferences, webcasts, or presentations,” Hagen explains. The system is designed to function in two modes: The “Basic Mode” allows users to operate the room as a standard conference room that has a very large capacity, without the need of technical assistance. A pair of Crestron Pro2 Processors with a TPS4000 touchpanel at the podium and TPS12B in the control booth control make up a system that presents the event leader with a simple series of touchscreen menus. “For example, managers who are holding videoconferences can operate the touchpanel in the same manner they do in any other conference room,” Hagen says. “All the various audio, lighting, and video presets needed are called automatically: the host sits in a particular chair on stage and the camera will automatically be activated and aimed at that location.” In “Production Mode,” the system separates itself to allow individual event technicians control of their respective systems (cameras, audio, video playback and archiving, lighting, and so on). Overall, Amgen had spent $1 million in upgrading its headquarters auditorium. That’s a substantial investment in technology, and a substantial responsibility for Hagen, but it’s been an easy one to justify. “We get rave reviews from the top managers, who are my internal clients,” he reports. INFO RENKUS-HEINZ: www.renkus-heinz.com POLYCOM: www.polycom.com YAMAHA: www.yamaha.com/ca PANASONIC: www.panasonic.com CRESTRON: www.crestron.com Christian Doering (chris@doering-mba.com) has profiled scores of AV projects and corporate events. He is the principal of Me, Ink, a marketing consultancy that provides brand development services to a diverse range of technology companies. http://www.renkus-heinz.com http://www.polycom.com http://www.yamaha.com/ca http://www.panasonic.com http://www.crestron.com http://dsan.com http://dsan.com http://dsan.com http://dsan.com

Table of Contents Feed for the Digital Edition of AV Technology - May 2008

AV Technology - May 2008 Contents Precedent Corporate: How to Qualify an AV Supplier Education: Working Smarter AV Technology's Guide to Networked AV Government: IPv6 — Why You Should Care Calculating ROI on Your Digital Signage Investment Enhancing Audio in the Classroom Minimizing Equipment Theft Smart AV The Tribe Has Spoken AV Enables Interactive Research AV Image Enhancement Product Spotlight Tech Horizons Product Review New Products AV MO

AV Technology - May 2008

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