AV Technology - November/December 2008 - (Page 31) SIX THINGS YOU NEED TO KNOW ABOUT WEBCASTING Now that the costs are reasonable, the technology friendly, and the hosting services hassle-free, it’s hard to resist the benefits of webcasts. By Joanna L. Krotz he demand for webcasting is growing. The worldwide market for real-time conferencing and team collaboration software is expected to grow to $2.8 billion in 2010, up from $1.6 billion in 2007, according to market researcher Gartner. Business-to-business marketers of all sizes and types are discovering they can save money and boost sales by engaging in collaborative webconferencing. It’s worth checking out. Here are six things to know before you do. 1. WHAT IS A WEBCAST, ANYWAY? Web seminars — webcasts — use the internet to broadcast a live or delayed audio and/or video transmission to a targeted group of users who log in for the event. The online meetings are interactive and collaborative. They’re in real time, so there’s two-way communication via instant messaging appliwww.avtechnologyonline.com T cations or other software between a participant and the conference leader or across the team or group, depending on how you customize the meeting. You can instantly share content and visuals, watch and listen to presentations, or ask questions and make comments — often simultaneously. When relying on a webcast hosting service to run the show, participants need only a phone, a computer, and an online connection, whether dial-up or broadband. Most providers also allow for recording or archiving the presentation, so it’s available on-demand after the event. Typically, promotional webcasts are invitation-only and free. 2. WHAT CAN WEBCASTS DO? Versatile and efficient, webcasts can train staffers or customers, introduce products or brands, educate media or serve as press conferences, inform analysts or investors, research markets, generate leads, reward loyal customers, and lots more. november | december 2008 | AV TECHNOLOGY | 31 http://www.avtechnologyonline.com
Table of Contents Feed for the Digital Edition of AV Technology - November/December 2008 AV Technology - November/December 2008 Contents Precedent Corporate: Finishing with Style Government: It’s Still About People Education: Surviving Budget Cuts Applying Metrics to AV ROI Selecting Room Scheduling Software Six Things You Need to Know About Webcasting The Way I See It: Becoming an Internet Native Casino Uses AV for Dramatic Impact Just What the Doctor Ordered The Loneliest Help Desk in Town Product Forum Product Spotlight Tech Horizons New Products Ad Index AV MO AV Technology - November/December 2008 AV Technology - November/December 2008 - AV Technology - November/December 2008 (Page Cover1) AV Technology - November/December 2008 - AV Technology - November/December 2008 (Page Cover2) AV Technology - November/December 2008 - AV Technology - November/December 2008 (Page 3) AV Technology - November/December 2008 - AV Technology - November/December 2008 (Page 4) AV Technology - November/December 2008 - Contents (Page 5) AV Technology - November/December 2008 - Contents (Page 6) AV Technology - November/December 2008 - Contents (Page 7) AV Technology - November/December 2008 - Contents (Page 8) AV Technology - November/December 2008 - Contents (Page 9) AV Technology - November/December 2008 - Precedent (Page 10) AV Technology - November/December 2008 - Precedent (Page 11) AV Technology - November/December 2008 - Precedent (Page 12) AV Technology - November/December 2008 - Precedent (Page 13) AV Technology - November/December 2008 - Precedent (Page 14) AV Technology - November/December 2008 - Precedent (Page 15) AV Technology - November/December 2008 - Corporate: Finishing with Style (Page 16) AV Technology - November/December 2008 - Corporate: Finishing with Style (Page 17) AV Technology - November/December 2008 - Government: It’s Still About People (Page 18) AV Technology - November/December 2008 - Government: It’s Still About People (Page 19) AV Technology - November/December 2008 - Education: Surviving Budget Cuts (Page 20) AV Technology - November/December 2008 - Education: Surviving Budget Cuts (Page 21) AV Technology - November/December 2008 - Applying Metrics to AV ROI (Page 22) AV Technology - November/December 2008 - Applying Metrics to AV ROI (Page 23) AV Technology - November/December 2008 - Applying Metrics to AV ROI (Page 24) AV Technology - November/December 2008 - Applying Metrics to AV ROI (Page 25) AV Technology - November/December 2008 - Selecting Room Scheduling Software (Page 26) AV Technology - November/December 2008 - Selecting Room Scheduling Software (Page 27) AV Technology - November/December 2008 - Selecting Room Scheduling Software (Page 28) AV Technology - November/December 2008 - Selecting Room Scheduling Software (Page 29) AV Technology - November/December 2008 - Selecting Room Scheduling Software (Page 30) AV Technology - November/December 2008 - Six Things You Need to Know About Webcasting (Page 31) AV Technology - November/December 2008 - Six Things You Need to Know About Webcasting (Page 32) AV Technology - November/December 2008 - Six Things You Need to Know About Webcasting (Page 33) AV Technology - November/December 2008 - Six Things You Need to Know About Webcasting (Page 34) AV Technology - November/December 2008 - The Way I See It: Becoming an Internet Native (Page 35) AV Technology - November/December 2008 - The Way I See It: Becoming an Internet Native (Page 36) AV Technology - November/December 2008 - The Way I See It: Becoming an Internet Native (Page 37) AV Technology - November/December 2008 - Casino Uses AV for Dramatic Impact (Page 38) AV Technology - November/December 2008 - Casino Uses AV for Dramatic Impact (Page 39) AV Technology - November/December 2008 - The Loneliest Help Desk in Town (Page 40) AV Technology - November/December 2008 - The Loneliest Help Desk in Town (Page 41) AV Technology - November/December 2008 - The Loneliest Help Desk in Town (Page 42) AV Technology - November/December 2008 - The Loneliest Help Desk in Town (Page 43) AV Technology - November/December 2008 - Product Forum (Page 44) AV Technology - November/December 2008 - Product Forum (Page 45) AV Technology - November/December 2008 - Product Spotlight (Page 46) AV Technology - November/December 2008 - Product Spotlight (Page 47) AV Technology - November/December 2008 - Tech Horizons (Page 48) AV Technology - November/December 2008 - Tech Horizons (Page 49) AV Technology - November/December 2008 - New Products (Page 50) AV Technology - November/December 2008 - New Products (Page 51) AV Technology - November/December 2008 - New Products (Page 52) AV Technology - November/December 2008 - New Products (Page 53) AV Technology - November/December 2008 - New Products (Page 54) AV Technology - November/December 2008 - New Products (Page 55) AV Technology - November/December 2008 - New Products (Page 56) AV Technology - November/December 2008 - Ad Index (Page 57) AV Technology - November/December 2008 - AV MO (Page 58) AV Technology - November/December 2008 - AV MO (Page Cover3) AV Technology - November/December 2008 - AV MO (Page Cover4)
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