Digital Video - NAB Show Special - March 14, 2008 - (Page 29)

Matrox Axio and Entertainment and Quantel. Both will be in full force showing outstanding product developments. AUTODESK’s Smoke and Flame 2008 products sport a new, unified user interface, all running on PC platforms and using OEM’ed AJA cards for I/O. Gone are the venerable SGI workstations, replaced by HP and Linux. Look for lower cost, more robust networking for concurrent workflows and less dependence on proprietary Stone storage. Although IBC is traditionally the show at which Autodesk makes major announcements, it is expected that this year some major releases will be announced months earlier at NAB. The scheduled cutoff of analog television transmission in 2009 is expected to drive more HD equipment purchases this year. Autodesk feels that its cutting-edge product line will be of interest to broadcasters seeking more reliable alternatives to desktop post solutions for deadline-sensitive HD content delivery. QUANTEL will be out in force at NAB with several new products and firsts. This list includes Pablo Neo — for improved tactile control of color correction — and stereoscopic 3-D post solutions. Genetic Engineering, Quantel’s open solution for team-based post and DI, will offer more tools and capabilities. Also new for NAB is Final Cut Pro integration for a smooth transition from rough cut to mastering. Quantel’s broadcast product line will include new options on Newsbox HD and Enterprise sQ, as well as Dino — a shared solution for long-distance post. In addition, Quantel will be promoting its professional services and has made a point of telling the media that they view NAB as a world showcase and are there because their customers want them to be there. It has been a year since ADOBE rolled out Creative Suite 3, which heralded its return to the Mac with video editing products. Adobe will be back with MOTU’s V3HD supports Premiere Pro. Blackmagic’s Multibridge Eclipse their lineup of products, including Premiere Pro, Encore, Soundbooth, After Effects and all the rest. Now that Toshiba has pulled the plug on the HD-DVD format, Adobe is left in a pretty good position, since Encore is one of the few affordable desktop DV authoring tools able to create Blu-ray high-definition DVD titles. This should be an exciting year for hardware support to enhance Premiere Pro on both the PC and Mac, with solutions available from Matrox, Blackmagic Design and AJA. Also big will be Adobe’s announcement of Adobe Media Player, an application designed to aggregate and play your favorite Internet TV offerings — whether online or offline. It’s a cross-platform application designed to play back streamed or downloaded FLV or MPEG-4 video content. The design enables a viewing experience more like channel surfing than any other Internet TV scheme, and Adobe Media Player supports advertising and graphic branding. Official launch dates will be announced just before NAB. An interesting development in post is that DI solutions have become mainstream products. Systems from da Vinci, dv april 14, 2008 NAB Show special www.dv.com 27 http://www.dv.com

Table of Contents Feed for the Digital Edition of Digital Video NAB Show Special 4/14/08

Digital Video NAB Show Special 4/14/08 Contents Nab' 08 Cheat Sheet Expert Opinions It Starts at Capture Lens Crafters Cutting Crews High-Key Developments Saving Graces Tech Time Machine

Digital Video NAB Show Special 4/14/08

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