Digital Video - February 2009 - (Page 22) www.dv.com THE AMP BADGE In the July 2008 issue of DV, I wrote that Adobe Media Player (AMP) does not compete directly with the basic QuickTime, Windows Media and RealPlayer apps. This is now changing, due in part to Adobe’s new Badge technology. According to their marketing literature, “When a visitor clicks a link to a badged show, [AMP] launches automatically and adds the show to their My Favorites area.” If AIR or AMP is not installed, viewers are prompted to do so before having the show added to their Favorites. As a bonus for participating publishers, new AIR/AMP installations prompted by a badge link can be performed with a branded start screen, preloaded favorites, and other custom configurations for brand extension. If you have a contractual relationship with Adobe, you receive a “publisher bounty” when a viewer installs Adobe AIR and Adobe Media Player by clicking on the Adobe Media Player download badge on your Web site. If a user downloads Adobe Media Player from an Adobe site, the publisher bounty does not apply. To enable the publisher bounty, you must be an Adobe partner. For more information, contact the Adobe Strategic Alliance Team. 22 dv February 2009 http://www.adobe.com/devnet/mediaplayer/articles/badge_installation.html http://www.dv.com
Table of Contents Feed for the Digital Edition of Digital Video - February 2009 Digital Video - February 2009 Contents Stasis Flex Black Diamond Essentials Instant Expert Close-Up: Larry Blamire They Like to Rock the Party Close-Up: Gregg Kita Click to Play DV101 Production Diary Digital Video - February 2009 Digital Video - February 2009 - Digital Video - February 2009 (Page Cover1) Digital Video - February 2009 - Digital Video - February 2009 (Page Cover2) Digital Video - February 2009 - Digital Video - February 2009 (Page 3) Digital Video - February 2009 - Contents (Page 4) Digital Video - February 2009 - Contents (Page 5) Digital Video - February 2009 - Contents (Page 6) Digital Video - February 2009 - Contents (Page 7) Digital Video - February 2009 - Stasis Flex (Page 8) Digital Video - February 2009 - Stasis Flex (Page 9) Digital Video - February 2009 - Black Diamond Essentials (Page 10) Digital Video - February 2009 - Black Diamond Essentials (Page 11) Digital Video - February 2009 - Instant Expert (Page 12) Digital Video - February 2009 - Instant Expert (Page 13) Digital Video - February 2009 - Close-Up: Larry Blamire (Page 14) Digital Video - February 2009 - Close-Up: Larry Blamire (Page 15) Digital Video - February 2009 - They Like to Rock the Party (Page 16) Digital Video - February 2009 - They Like to Rock the Party (Page 17) Digital Video - February 2009 - They Like to Rock the Party (Page 18) Digital Video - February 2009 - They Like to Rock the Party (Page 19) Digital Video - February 2009 - Close-Up: Gregg Kita (Page 20) Digital Video - February 2009 - Close-Up: Gregg Kita (Page 21) Digital Video - February 2009 - Click to Play (Page 22) Digital Video - February 2009 - Click to Play (Page 23) Digital Video - February 2009 - Click to Play (Page 24) Digital Video - February 2009 - Click to Play (Page 25) Digital Video - February 2009 - Click to Play (Page 26) Digital Video - February 2009 - Click to Play (Page 27) Digital Video - February 2009 - DV101 (Page 28) Digital Video - February 2009 - DV101 (Page 29) Digital Video - February 2009 - DV101 (Page 30) Digital Video - February 2009 - DV101 (Page 31) Digital Video - February 2009 - DV101 (Page 32) Digital Video - February 2009 - DV101 (Page 33) Digital Video - February 2009 - Production Diary (Page 34) Digital Video - February 2009 - Production Diary (Page Cover3) Digital Video - February 2009 - Production Diary (Page Cover4)
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