Digital Video - March 2009 - (Page 18)

This page, from left: Epson’s PP-100 Discproducer and Teac’s WP-55C disc label printer. Opposite: Primera’s XRP Disc Publisher. A VERSATILE DISC INDEED WHILE NOT AS SEXY AS WEB-BASED CONTENT DELIVERY, DVD REMAINS THE VIDEO DISTRIBUTION STANDARD. HERE’S HOW IT’S DONE. BY J.R. BOOKWALTER A s a filmmaker who’s charted a course into the great unknown of distribution more than once over the last two decades, I’ve often felt that too much emphasis is placed on the “how-to” of getting your production shot, edited and mixed and not enough on what comes next: Preparing it to be sold or otherwise distributed on “digital versatile disc” (DVD). Even the most seasoned producer rarely understands the voodoo of how his finished project goes through the paces of getting seen by others. The distribution mechanics vary depending on the content — feature films are treated differently than industrial videos, for example — but for the sake of simplicity, let’s assume you have a completed project and you want to get it onto DVD-R to share with potential audiences, clients and others. AUTHOR! AUTHOR! The first step in getting your work onto disc is authoring, which is the process of taking your assets and laying out a roadmap of your disc. This can be anything from the most basic single menu with a “Play” button to an extensive setup with multiple content and menus, chapter stops, additional audio tracks and more. Disc-burning software such as Roxio Toast 10 for Mac and Easy Media Creator 10 for Windows ($99.99 each, www.roxio.com), and iDVD ($79, part of the Mac-only iLife ‘09 bundle, www.apple.com) allow you to drop one or more finished QuickTime movies into the program and, with the push of a few buttons, create a disc in a snap. They feature built-in menu templates and in many cases, a number of customizable options to make the disc your own. For those new to DVD duplication or whose needs are relatively simple, this may be all that’s needed to quickly share your work with the world. If you prefer to build a more complicated disc with full control over all aspects of the finished project, a more robust solution is necessary. Apple Final Cut Studio ($1,299, www.apple.com) users already have theirs in the form of DVD Studio Pro; Adobe has Encore CS4, included with Premiere CS4 ($799, www.adobe.com), and there are plenty of others to choose from. www.dv.com 18 dv march 2009 http://www.roxio.com http://www.apple.com http://www.apple.com http://www.adobe.com http://www.dv.com

Table of Contents Feed for the Digital Edition of Digital Video - March 2009

Digital Video - March 2009 Contents MX02 Instant Expert First Look: EOS 5D Mark II Powerlight 1735W Color by the Numbers A Versatile Disc Indeed Slice/Dice DV101 Production Diary

Digital Video - March 2009

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