Digital Video - April 2008 - (Page 14) DV UPDATE NAB PREVIEW / SHORTS “The very nature of the business — especially broadcasting — is changing as we speak,” says Ott. “If I want to watch the news, I watch the news. If I want to just watch a news clip, maybe I’ll go to the MSNBC Web site. You might pull up that same clip on your Sony Ericsson phone. But whether you get your news on a phone, computer, PDA or television, somebody has to shoot those images with a professional camera. You know why? Because of the value of the archive. Fifty years from now, when we’re watching holographic television, we’ll want to look back and see high-quality images, and that archive will be there if you’re shooting and finishing in HD today.” Ott points to NBC’s decision to go HD on The Tonight Show in 2000: “Not a lot of people had HD TVs at the time, but that archive had more value in HD, and it became a big benefit recently during the Writer’s Guild strike. It’s about putting the best possible image into your archive for later.” For non-broadcasters, however, knowing how their HD images could be viewed by clients remains an issue — though one further defined by February’s demise of the HD-DVD format. “There are still issues with Blu-ray authoring,” Ott confirms, “but they are being resolved. Regardless, the installed base of players is growing. A few years ago, people weren’t willing to shoot weddings in HD because there was no easy way for customers to play it back. But we’ve returned with a nice business plan: shoot in HD, supply the finished program on SD DVD and in two years, after the clients decide to spend a buck or two, give them the Blu-ray version. I hate the term ‘future-proofing,’ but working in HD today is planning for tomorrow.” DV Look for complete company-bycompany coverage on Las Vegasbound exhibitors in DV’s upcoming NAB Special, which will focus on the key players who specifically cater to our readership. 14 dv april 2008 >TRAINING DVD TITLES FROM CALL BOX OFFER INSIGHT ON PRODUCTION AND POST UP C all Box, headquartered in Los Angeles, was founded in 2006 by filmmakers Noah Kadner and Hal Long to develop training software specializing in postproduction. Long holds an MFA in film production from USC and has worked with Final Cut Pro since version one. Writer/director/editor Kadner is an Apple Certified Trainer in Final Cut Pro, administers the online filmmaking forums Withoutabox, 2-Pop, and DVXuser and is a regular contributor to Videography and American Cinematographer. Available at www.callboxlive.com, the company’s DVD tutorials below may seem pricey, but they could save you from a postproduction mess worth thousands of dollars. DIGITAL COLOR CORRECTION — THE FINAL CUT STUDIO WORKFLOW WITH APPLE'S COLOR Kadner works alongside expert Stuart Ferreyra, the senior colorist and finisher at Timecode Multimedia in Santa Monica, to unlock the secrets of Color for new users looking to get their feet wet in this fine art. Clocking in at over an hour and a half, this DVD covers primary and secondary color correction, vignettes, geometric and user shapes, still store secrets, motion tracking and much more. ($75.00) PANASONIC P2 WORKFLOW WITH FINAL CUT PRO AND THE HVX200 Discover the P2 workflow secrets of the HVX200 DVCPRO HD camera in production and post. The DVD features over two hours of original content broken into four sections: P2 Pre-Production; Production: Shooting for Post; HD PostProduction with FCP; and Advanced Workflows. Kadner details topics such as P2 field workflow, P2 Store and P2 Drive, metadata management, native MXF editing, and open-format timeline editing. This disc also applies to other Panasonic P2-based cameras, including the HPX500, SPX800, HPX2000 and HPX3000. ($74.99) HIGH DEFINITION SURVIVAL GUIDE - THE FINAL CUT STUDIO WORKFLOW FOR HD CAMERAS This entry teaches multi-format high-definition editing on FCP with cameras from Sony, JVC, Panasonic and Canon. To that end, Kadner takes a field trip to Abel Cine Tech in Hollywood and test-drives a wide cross-section of HD cameras. He then returns to the edit suite to work with the HD footage from each camera. Topics include Panasonic P2 Workflow, Sony XDCAM HD, HDV in 1080i and 720p, JVC ProHD 24p, Panasonic AVC-Intra, DVCPROHD, HD to SD DVD down-conversion, export to Apple Color, export for Web and export for 35mm film. ($74.50) — Douglas Bankston www.dv.com http://www.callboxlive.com http://www.dv.com
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