Digital Video - December 2007 - (Page 8) DV UPDATE It may look like your standard trade show floor, but there are 300 fewer exhibitors at IBC than at NAB. Many companies who do exhibit offer beer and wine at their booths. The atmosphere, accordingly, is more relaxed. IBC PERSPECTIVES TECH EVOLUTION MARCHES ON IN AMSTERDAM. BY ROBERT M. GOODMAN T he cultural differences between Europe and North America are clear to anyone who attends IBC, the broadcast industry trade show held in Amsterdam on Sept. 7-11, and NAB, which needs no introduction. IBC is quieter; you can walk the show floor and hear your mobile ring, a near impossibility at NAB. IBC is also more relaxed. There are 300 fewer exhibitors and fewer product announcements, so the show is more manageable for everyone. It’s typical for exhibitors to offer food, beverages, beer, and wine at their booths. The parties often begin at 3 p.m. and may continue long after the show floor closes. Business here is based on personal relationships and the pace is slower. The show floor opens a half-hour later than at NAB, because you are in Amsterdam—and work without any play is no fun for Europeans. IBC comes a scant four months after NAB, so it often becomes the showcase for the shipping version of products that were shown as pre-manufacturing prototypes in Las Vegas. And this year, there were some very interesting new products. dv december 2007 Thomson Grass Valley’s Infinity: used to shoot the IBC daily news program. CMOS CONVERTS Sony jumped on the solid-state memory recording bandwagon with its PMW-EX1 camcorder (approximately $8,000, shipping in November), which records on SxS Pro cards. Fill the two slots with 16GB cards ($900 each) to capture up to 100 minutes of 1080 www.dv.com 8 http://www.dv.com
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