Guitar Center's Center Channel - April 2009 - (Page 12)

the truth BY DANIEL KELLER is free UNLIKE THE PROVERBIAL OLD DOG, WE MUSICIANS AND AUDIO PROS ARE HAPPY TO LEARN NEW TRICKS. KEEPING UP WITH OUR FAST-MOVING TECHNOLOGY IS ALWAYS A CHALLENGE, AND LOSING THAT EDGE CAN MEAN LOSING A JOB OR A CLIENT TO A COMPETITOR. THE TECH-SAVVY AMONG US MAKE A HABIT OF CONTINUALLY EDUCATING OURSELVES; IN FACT, MOST OF US ARE INFORMATION JUNKIES, CRAVING REGULAR INPUT ON THE LATEST NEW GEAR, NEW TECHNIQUES, AND ANY OTHER JUICY TIDBITS THAT CAN HELP KEEP US AT THE TOP OF OUR GAME. Educating Yourself at Little or No Cost business Guitar Center is still the place for all that and more. GC has always gone the extra mile to be more than just a music retailer, offering not just the best deals, but also the best resources to help you get the most out of your equipment. Guitar Center’s Sessions series kicked off in 2006 with events in Los Angeles and New York City, and has quickly grown to become one of the hottest tickets for musicians across the country. Sessions events bring together musicians and audio enthusiasts from beginners to seasoned professionals, offering a wide range of in-store clinics, seminars, hands-on workshops, and product demonstrations, as well as panel discussions and live performances. “Since its introduction more than two years ago, Guitar Center Sessions has become the cornerstone of our music education program,” says Dustin Hinz, GC’s manager of event marketing and promotions. “We offer several high-profile events every month at stores across the country, ranging from intimate evenings of music and dialogue with high-profile musicians such as Slash, Joe Satriani, Dave Mustaine, and Tom Delonge, to hands-on workshops with new gear from our top manufacturers. Additionally, many of our 214 stores hold local events monthly. The good news is that there’s an abundance of resources when it comes to staying informed. From websites and forums to seminars, conventions, and local resources, anyone willing to pursue the path to knowledge will find more information than they can possibly keep up with. And while there’s no shortage of schools and programs that provide formal courses of study for a fee, the operative word in today’s The AES Convention provides many educational opportunities, as well as a show floor packed with the latest gear. economy is “free” (or, barring that, bargain priced). So here are just a few sug“Our mission with Sessions,” says Hinz, “is to provide aspiring and gestions on how to keep yourself on the cutting edge emerging artists with tangible tools and nourishing content that will betwithout slashing your budget. ter their chances for success as pro musicians. GC is committed to supporting artists, therefore all of our programming is geared toward providWHAT’S IN STORE ing musicians with incredible opportunities. Whether it’s a chance to Back when your parents were kids, the local music store open for Motley Crue on tour (Guitar Center On-Stage), playing to thouwas the place to go to meet other players, share tips and sands and thousands of people every night, recording with a top productricks, and check out the latest gear. And your local er, or sitting down with Slash to talk about songwriting and techniques, [12] GUITAR CENTER CENTER CHANNEL

Table of Contents Feed for the Digital Edition of Guitar Center's Center Channel - April 2009

Guitar Center's Center Channel - April 2009 Contents Editorial One Engineer's View Studio Stories The Truth is Free Stevie Wonder's "Superstition" For the Love of Records Spreading the Word Digital Distribution 101 Sweetening the Singer Legacy

Guitar Center's Center Channel - April 2009

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