Mix - December 2013 - (Page 42)
Sound Design, Composition
and VI Creation
Ari Winters, Neil Goldberg, and Dave Fraser
By Gary Eskow
n a previous life, Neil Goldberg, a founding member
of Heavy Melody Music, was a guitarist with the cult
metal band Annihilator who once turned down Sharon Osbourne when she offered him an audition for Ozzy's
band. The time wasn't right.
In another previous life, Goldberg was a staff composer for
Sunday Productions, a jingle house that was a staple in the
Manhattan advertising community for decades. There, along
with business and composing partner Dave Fraser, he wrote
music for a number of Gillette Super Bowl spots as well as ad
music for GE, The NFL, Sony, AT&T and others.
Today, he and Fraser, along with two other staff composers/sound designers, produce tracks for movie trailers and
video games under the moniker Heavy Melody Music, while
also developing virtual instrument libraries under the name
Heavyocity. So we'll start with the obvious: How does one
square producing commercial music with the image of a beast,
armed with a six-string hammer and a warrior mentality?
"That's a good question!" says Goldberg, who grew up in
Massachusetts, the son of two social workers, before heading off to nearby Berklee College of Music. "My days of touring with a speed-metal band ended many years ago, but I still
love crunchy guitar. Film and game soundtracks and electronic music also attract me. The emotion of contemporary
film-trailer music is a perfect outlet for us to combine the
many styles that influence us in unique ways. We like to mix
M I X | D E C E M B E R 2 0 1 3 | mi x o n l ine. com
in sound-design elements for the tracks we release. With
both Heavyocity and Heavy Melody, we take a 'music-meetssound-design' approach."
Heavy Melody Music, located on 7th Avenue, just below
midtown Manhattan, is home to four composers, all of whom
mix the tracks they write and produce, often with input from
their colleagues. Co-founder Fraser met Goldberg when both
were Berklee students. He is, according to Goldberg, the one
who decided that Heavy Melody Music should expand into the
virtual instrument library field.
Composer/sound designer Ari Winters has been a core
member of the team for years, with work featured on motion
picture and game trailers, including Zero Dark Thirty and Dead
Space 3. The fourth and newest member of the team, composer/sound designer George Valavanis, is also a DJ and record
producer; many of his songs have been released on KD Music,
Suara, Buddha Bar and other labels.
Mix spoke to Goldberg about his writing and the libraries
that Heavyocity designs.
How are the Heavy Melody Music studios laid out?
"We have four composing/studio rooms, two of which share
a live room. I have a small room off of my studio where I record my guitar work. Digital Performer 8 is my workstation-I know that DAW inside and out, so I don't have to
think about anything when I fire it up."
Table of Contents for the Digital Edition of Mix - December 2013
Mix - December 2013
From the Editor
The Rise and Fall of Paramount Records
News & Notes
All Access: Nine Inch Nails
News and Notes: Michelle Sabolchick, Jessie Ware, Thunder Audio
On the Cover: DTS Headphone:X
Mastering on the Cutting Edge
Capitol Engineer Ron McMaster Cuts His Own (40-Year-Old) Tracks to Vinyl
Sound for ‘Ender’s Game’
Heavyocity for Heavy Melodies
29th Annual TEC Awards Nominees
News & Notes
Session & Studio News
Professional Audio Design, Boston
The Robair Report
Review: KRK Rokit G3 Series Monitors
Review: Sample Magic Magic AB Plug-in
Review: Sonic Farm Creamer Plus Preamp
TechTalk: Top Gear of the Year
Mix - December 2013