Radio World - November 19, 2008 - (Page 30)

30 Radio World | radioworld.com FEATURES November 19, 2008 RADIO IT MANAGEMENT Radiolicious Brings Radio to iPhones by James Careless In the war between radio and Internetbased technologies, Radiolicious is trying to build a business model by striking back on broadcasters’ behalf. Radiolicious is a free downloadable player for iPhone users. Once on their wireless handsets, Radiolicious allows them to stream audio and Web content from any AM/FM station that is signed up to the service, at no cost to the iPhone user. “Radiolicious is the third leg of the modern broadcasting stool, the other two being over-the-air transmission and the Web,” said Rick Brancadora, an early affiliate. He is the CEO, licensee and GM of LifeRadio WIBG(AM), a Christian talk station that has signed up to Radiolicious. “With more than 20 million iPhones out there, Radiolicious is a great way for us to grow our audience.” The technology Radiolicious is a software application developed by MySimBook.com, a developer/marketer of awareness-based advertising products. The company is owned by Global Security Systems, also known in the radio industry for its FM Alert technology. “Radiolicious is a truly native iPhone radio player,” said Doug Daigle, cofounder of MySimBook. “It provides all of the Web streams, including WMA, from subscribing broadcasters directly to iPhone users.” Radiolicious works on all commercial wireless networks, including EDGE, WiFi and 3G. Besides delivering audio, it provides iPhone users with graphics and the ability to request songs, send comments and enter contests from their handsets. Operationally, Radiolicious is simple; LifeRadio is based in Ocean City, N.J. It is licensed as a daytime AM, operating at 1,900 watts; it signs off every sunset to make way for clear channel KDKA. But WIBG runs on the Internet 24/7, and with its appearance on Radiolicious, the sta- The mobile phone has profoundly changed how people interact with media when they’re on foot or in their cars. — Doug Daigle after subscribing to the service — usually by purchasing a subscription based on market size or bartering commercial airtime to MySimBook — the station logs onto MySimBook’s business Web site and links their audio streams. They can also provide the other content described earlier and arrange for interactive traffic between their station’s e-mails and Radiolicious users. At the consumer end, “The user simply downloads a Radiolicious from the app store,” said Daigle. “It is free to download, and there are no additional charges.” Stations are categorized by genre and location, making it easy for Radiolicious users to find the stations they want and add them to their Favorites list for fast access. Radiolicious subscribers can also access Internet-only audio streams, share music with friends and buy songs directly from iTunes while using the player. “The mobile phone has profoundly changed how people interact with media when they’re on foot or in their cars,” he says. “Radiolicious makes it easy for broadcasters to reconnect to this audience, many of whom have forsaken conventional AM/FM radio for newer technologies.” tion says it has found a second way to keep reaching its audience at night without broadcasting. “We are finding more and more peo- ple are tuning into our Web-based audio stream,” said Brancadora. “With iPhone now included via Radiolicious, we’ve got the necessary second half of this one-two punch.” Being on Radiolicious isn’t just a way around being a daytimer. “On the Web and Radiolicious, we have as big a footprint as ABC and CBS,” Brancadora said. “But it’s really Radiolicious that makes the difference, because we are now available on a portable medium unfettered by radio’s physical limits.” To further promote LifeRadio online, Brancadora hopes to take advantage of blogging sites offered by Radiolicious, plus the system’s two-way messaging capability. “We are already a two-way station, because we’re talk radio,” he said. “Instant messaging is also proving to be big, which is where Radiolicious comes in. With this platform, people will be able to hear us all over America, and interact with us as well.” be based in the Netherlands. He’s held positions with Lantronix International and HID Corp. Nautel opened a customer support center in Quincy, Ill., and made several staff announcements. Marcel van der Jim Krueger had Meijs, Barix worked on highpower systems at Harris and before that was with the U.S. Coast Guard, where he Entercom Communications named was involved with installation of Loran-C Rick Rapalee as director of engineering high power transmitters. Also hired is for its six stations in Sacramento, Nelson Bohorquez, who had worked at Calif. They are KCTC(AM), Broadcast Electronics in customer KDND(FM), KRXQ(FM), service. KSEG(FM), KSSJ(FM) and Nautel also said John Bisset KWOD(FM). and Ellis Terry joined in sales He’s been with the compapositions and Steve Schmitt in a ny for 12 years as an engineer sales engineering role. Bisset and chief engineer; prior to was with Broadcast Electronics; that, while in the U.S. Air he also has worked for Harris Force, he specialized in sateland run his own engineering lite communications. firm. He was SBE’s Educator of WCPE General Manager the Year last year and writes Rick Rapalee, Deborah S. Proctor was RW’s Workbench column; he Entercom honored by the Institute of becomes Nautel’s regional sales Electrical and Electronic Engineers. Its manager for Europe and Southern Africa. Eastern North Carolina Section presented Terry will be Nautel’s Western U.S. a Technical Achievement Award “in regional sales manager. He has worked at recognition of her enterprise, innovation BE and Harris and is a former chief engiand entrepreneurial drive in the concep- neer. Schmitt comes aboard as sales engition, development and successful evolu- neer. He held a similar position at BE and tion of WCPE, The Classical Station.” has worked in customer service at both Engineer Ed Dulaney becomes director BE and Harris; he’ll be based in Quincy. of engineering for Rocky Mountain Radio Network. He had been with Crawford Broadcasting for 12 years. He’ll assist Rocky Mountain in the acquisition of five radio stations in Colorado, with an eye to expansion. Dulaney is also a contract engineer with a focus on AM and HD Radio. Barix AG named Marcel Ed Dulaney, van der Meijs as Jim Krueger and Nelson Bohorquez with Nautel Customer Service Rocky Mountain VP of sales and Manager Kevin Rodgers, center. Radio Network marketing; he’ll http://www.radioworld.com http://www.MySimBook.com http://www.scmsinc.com http://www.davicom.com

Table of Contents Feed for the Digital Edition of Radio World - November 19, 2008

Radio World - November 19, 2008 IBOC+Satellite? Subscribers Not Impressed The New World of AM DA MoM Contents Newswatch Buterbaugh Legendary in Upper Midwest From the Editor Buterbaugh: His Colleagues Look Back Workbench: What’s Wrong With This Picture? KFI Back at Full Power With New Tower 3G or Not 3G? That Is the Question Exploring HD Radio Availability in Philadelphia HD Radio Scoreboard Digital News GEP For That Bird Without a Wire A Chat With Bay Country Radiolicious Brings Radio to iPhones People News Belar FMHD-1 Clears the Skies Reader’s Forum Radio Thrives in Digital Age A Vote for Change

Radio World - November 19, 2008

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