Radio World - February 1, 2009 - (Page 1) NEW MEDIA LEADERS: KRIS FAY. Page 12 iStockphoto/Palto AM Option Ray Benedict hopes to correct ‘misinformation and unnecessary worry’ about computer modeling. Page Multicast Map Mark Lapidus thinks the ‘brand extension’ strategy is dead, or should be. Page 36 32 $2.50 The Newspaper for Radio Managers and Engineers February 1, 2009 NEWS MAKER INSIDE ENGINEERING M How this $30 gizmo can help you minimize satellite downtown. Feds Seek Faster Hurricane Alerts Summit Examines Hurricane Data To Glean Lessons for 2009 Season by Randy J. Stine WASHINGTON The Federal Communications Commission and public warning advocates are looking for ways to alert hurricane-prone coastal regions about threats more quickly. The FCC and the Federal Emergency Management Agency plan to make more use of a system that measures broadcast transmissions before and after a hurricane. See HURRICANE, page 8 Rehr Likes Radio’s Vibe At CES Show Also Claims Progress In Changing the Tone Of Media Coverage LAS VEGAS NAB President/CEO David Rehr says, “There’s never been more innovation in radio than there is today.” As evidence, he noted that some 100 companies featured new radio devices at the Consumer Electronics Show, in a range that encompasses HD Radio to MP3 players. Eight of the top 20 free apps for the iPhone are radio applications, according to the National Association of Broadcasters and Radio Advertising Bureau, whose chief executives attended the convention and talked up radio. Rehr believes “radio is now becoming a more important component to consumer electronics.” He talked with Radio World News Editor/Washington Bureau Chief Leslie Stimson about the consumer market, radio’s economic challenges and how those forces may play out in Washington See REHR, page 5 Page 10 14 16 M IBS sees fruits of its partnership with Backbone Networks. Page M Yotta, yotta, yotta: Tech terms you’ll be hearing a lot. Page STUDIO SESSIONS M Sony ACID Pro 7 is a useful audio editing/creation tool. Page 22 GM JOURNAL M Internews taps the Sudanese wind. Shown: Musa ‘Mosquito’ Atebera of Voice of Community. Field agents Paul Coburn, left, and Loyd Perry use a spectrum analyzer in Louisiana as part of the FCC’s Project Roll Call system, which measures broadcast activity within a 30-mile radius before and after a hurricane. Radio Automation Reinvented 9 Ways To Save Time And Money in 2009 Melita Dennett & Matt Buck/Internews Page 30 OPINION M The concept of ‘top-down’ broadcasting from a radio tower to passive listeners in real time is no longer relevant. Page Groundhog by iStockphoto/Tracey Cullen To view the all-new, fully customizable Google Radio Automation rich in features that can improve your bottom line in 2009, visit www.google.com/radioautomation. Or call us at (866) 876-4022. 37 E-mail articles from any current issue. Within the digital edition, click on Tools, then Send. © Copyright 2008. All rights reserved. Google is a registered tradename of Google Inc. http://www.google.com/radioautomation http://www.google.com/radioautomation Table of Contents for the Digital Edition of Radio World - February 1, 2009 Radio World - February 1, 2009 Feds Seek Faster Hurricane Alerts Rehr Likes Radio's Vibe at CES Show Contents Newswatch From the Editor Workbench: Put Stimulated Emission to Work for You Kris Fay: A Hand at the Online Tiller IBS Alliance Shows Its Early Fruits Does Your Yotta Byte? The Sta-Level: Effective Audio Control Sony Acid Opens Doors of Creativity LightSnake Takes a Bite Out of Recording Problems A Lesson From the Ghost of Radio Past Unusual Show Celebrates 59th Birthday In Sudan, Internews Taps the Wind HD Radio: The Brand Extension Is Dead New Rules Make AM Band a Friendlier Place The Consumers Are Now in Charge Reader's Forum In Low Orbit Long Enough Radio World - February 1, 2009 http://www.nxtbook.com/nxtbooks/newbay/rw_20160928 http://www.nxtbook.com/nxtbooks/newbay/rw_20160914 http://www.nxtbook.com/nxtbooks/newbay/rw_20160901 http://www.nxtbook.com/nxtbooks/newbay/rw_20160817 http://www.nxtbook.com/nxtbooks/newbay/rw_20160803 http://www.nxtbook.com/nxtbooks/newbay/rw_hdradio_201607 http://www.nxtbook.com/nxtbooks/newbay/rw_20160720 http://www.nxtbook.com/nxtbooks/newbay/rw_20160706 http://www.nxtbook.com/nxtbooks/newbay/rw_20160622 http://www.nxtbook.com/nxtbooks/newbay/rw_20160608 http://www.nxtbook.com/nxtbooks/newbay/rw_aoip2016 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