TV Technology - January 7, 2009 - (Page S13)

OmniBus Systems Progress through innovation: why broadcasters are chosing iTX in today’s economic climate Tough times call for smart thinking. To survive and prosper, it takes clear decision making and the best possible use of available resources. In challenging conditions, inefficiency and obsolescence spell real danger for any organization. But it’s in times like these that innovators see opportunities for the future. And opportunity comes in many forms, and in many different broadcasting situations. From a fledgling single channel operation at Tolo TV, one of Afghanistan’s emerging commercial broadcasters, to 120+ high-end HD channels at DIRECTV in Los Angeles, forwardthinking broadcasters are taking their opportunities with OmniBus iTX. More efficient, more versatile, more powerful than any conventional automation and playout system, iTX is the solution for now, and the platform for the future. As the most powerful IT-based playout and automation system, iTX cuts a swathe through the complex, costly and time-consuming business of automation and playout. In place of bespoke systems crafted over months from discrete components never designed to work together, iTX offers a single, ready-to-install, purpose built end-to-end solution. In place of the endless task of maintaining system integration with updates and drivers from different manufacturers, iTX offers regular new plug-and-play features and improvements, and no compatibility hassles. In place of limitations imposed on your broadcasting operation by the life-cycle of the servers, graphics systems and other components that make up your playout chain, iTX offers continual and rapid hardware evolution, driven by the R&D budgets of the world’s biggest IT manufacturers. And in place of the months or years it used to take to bring new channels to air, iTX customers are ready to go within weeks, or even days. File-based operation, rapid deployment of new services, easy reconfiguration in changing conditions, energy efficiency, faster return on investment, multi-purposing for multiple delivery platforms, improved workflow, greater creative flexibility, instant reaction to late-breaking changes – these are some of the benefits from iTX’s innovative combination of powering cost-effective regional opt-outs and web-based channels, to protecting revenue and safeguarding content libraries with business-continuity implementations. At OmniBus, the drive for innovation continues through these and many other applications. If you’re starting with a clean sheet, or if you’re looking for a strategy for migrating from video-centred to file-based operation with flexible integration of your existing systems, OmniBus can help you make the most of your resources. OmniBus iTX – software-based production and playout industry-standard hardware and powerful software. Innovative solutions give broadcasters the tools to develop innovative services, free from the restrictions, compromises and high costs of conventional technology: from staking out new market share with the rapid launch of hundreds of HD channels, to delivering the world’s first 1080p24 services, to 13 http://www.omnibus.tv

Table of Contents Feed for the Digital Edition of TV Technology - January 7, 2009

TV Technology - January 7, 2009 NFL Enters a New Dimension Mobile DTV Looms Large in 2009 Contents A ‘Flexible Framework’ Doing More With Less ‘X’tra-Streamlined Finish Line in Sight for BAS Transition Ahead of the Relocation Curve DTV Transition Survival Guide ENG and the Lines of Communication DTV Transition Survival Guide Who Do We Really Work For? Obama to Expand Internet Access The Wizard Takes a Holiday The Solid-State Disk Revival To Light the Ear... or Not Hulu Gets It Right—the First Time User Reports—Video Servers & Recording/Controllers Reference Guide Product Showcase Classifieds Marketplace TV Tech Business

TV Technology - January 7, 2009

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