NEWH - Summer 2014 - (Page 56)

Project Chino Chinatown Perfect Marriage Big design impact on a small budget in West Dallas By Joy Gettis * D Photography by Ira Montgomery esigner Kellie Sirna, principal of Dallas-based Studio 11 Design, had been friends with Adrian Verdin for 20 years and chef Uno Immanivong for five. So when the two partnered to open restaurant Chino Chinatown, Sirna was a natural fit for a collaborator. "It was so fun being a part of their vision, watching this restaurant come to life," says Sirna. Her goal: marry her two friend's cultures through the design. "Adrian is Latin with a culinary taste and Uno has been destined to be a chef since she watched her mother cooking a lot of the Asian courses that are on their menu today," Sirna explains. As for the design: "We felt that industrial had been done so we created a warm and inviting space, reflective of the ingenuity happening in the kitchen and evoking the creativity of the craft cocktail movement." It also reflected the ingenuity of the project: It's part of developer Phil Romano's restaurant incubation program at Trinity Groves, a new 15-acre entertainment destination in West Dallas. The project proposed the challenge of million-dollar success within one year to the owners, chef, and design team. "It's such a 56 www.newh.org A rockabilly geisha mural is the focal point of the restaurant, and represents the fusion of the two owners' cultures. unique project," Sirna says. "We wanted to maximize on the huge patio space so we created the bar to unite both indoor and outdoor spaces." But with an FF&E budget of only $85,000, Sirna and her team had to be innovative in their sourcing. "We found or designed almost everything from local millworkers and consignment stores," she says. Everything was intentional-from the layered street art at the patio to the rockabilly geisha wall mural. As Sirna says: "Our inspiration came when we designed our 'Geisha Señorita,' created by mixing the elements of an Asian geisha with a Latin señorita. She was painted to look like she had been on the side of this building for years. We wanted her to be colorful, represent both cultures, and exude a sexiness over you as you enjoyed your cocktail, dinner guests, and your meal." 〉〉〉 http://www.newh.org

Table of Contents for the Digital Edition of NEWH - Summer 2014

NEWH - Summer 2014
Contents
News
Who's Who
Sustainability
Conference Rounup
Scholarships
Q&A: Chris Tucker
Q&A: Karen Appert
Q&A: Stephanie Thompson
Product Know How
Have You seen?
On the Scene
On The Cover: Vaughan Benz’s Scott Vaughan and David Benz
Project: Warwick Suites, New York
Project: Chino Chinatown, Dallas
Save the Date
New Members
Partner Profiles
Chapter Highlights
Ad Index

NEWH - Summer 2014

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