NEWH - Winter 2014 - 40

Product Know How Sustainability

Green Movement
Being eco-friendly equals better business
By Alissa Ponchione

Often perceived as too expensive and too slow to develop, now
sustainable products are expected and often preferred by clients.
"Sustainability is important because it is part of our everyday lives-at
home and at work," explains Matt DeShantz, vice president of sales
for Fabricut Contract. Indeed, "sustainability is vital to achieve these
industry-leading innovations," says Philip Ivey, strategic sustainability
leader for Milliken's global floor covering division.
Milliken has been at the forefront of environmental policies since
1900 when it enacted a recycling policy. Since then, the company
opened wastewater treatment plants and invested in renewable energy,
and in 2011 introduced the "greenest" architecture folder in the A&D
industry-made of 100 percent biodegradable components.
Carnegie Fabrics' environmental legacy, as well, has been in the
work for decades, going back 60 years. "We have always believed
that our business has a higher social and environmental responsibility
beyond simply profit," says president Cliff Goldman. For example,
the company has never used vinyl, which creates and releases highly
toxic chemicals.
The industry now puts the environment at a premium, opting for
sustainable products in an effort to achieve coveted LEED standards.
Fabricut's DeShantz says its European partners have been more
attuned to green processes, but recently that feeling has traveled
across the pond. "In the U.S., once the market demanded sustainable
products and the push for LEED projects increased, specifiers were

Left and above: The Clean Slate collection from Carnegie
Fabrics is a new wipeable polyurethane upholstery;
Fabricut Contract's FR-One eco-friendly line includes
Baldomar, Santa Cruz, and Ibiza.

40 www.newh.org



http://www.newh.org

NEWH - Winter 2014

Table of Contents for the Digital Edition of NEWH - Winter 2014

Table of Contents
News
Who’s Who
Sustainability
Conference Recap
Q&A: Julian Brinton
Q&A: Chris Kitteridge
Q&A: Stacy Shoemaker Rauen
Have You Seen?
Product Know How
On the Scene
Tropitone’s brand evolution
Project
New Members
Save the Date
Partner Profiles
Chapter Highlights
Ad Index
NEWH - Winter 2014 - Cover1
NEWH - Winter 2014 - Cover2
NEWH - Winter 2014 - Table of Contents
NEWH - Winter 2014 - News
NEWH - Winter 2014 - 5
NEWH - Winter 2014 - Who’s Who
NEWH - Winter 2014 - 7
NEWH - Winter 2014 - 8
NEWH - Winter 2014 - 9
NEWH - Winter 2014 - 10
NEWH - Winter 2014 - 11
NEWH - Winter 2014 - 12
NEWH - Winter 2014 - 13
NEWH - Winter 2014 - Sustainability
NEWH - Winter 2014 - 15
NEWH - Winter 2014 - Conference Recap
NEWH - Winter 2014 - 17
NEWH - Winter 2014 - 18
NEWH - Winter 2014 - 19
NEWH - Winter 2014 - Q&A: Julian Brinton
NEWH - Winter 2014 - 21
NEWH - Winter 2014 - Q&A: Chris Kitteridge
NEWH - Winter 2014 - 23
NEWH - Winter 2014 - Q&A: Stacy Shoemaker Rauen
NEWH - Winter 2014 - 25
NEWH - Winter 2014 - 26
NEWH - Winter 2014 - 27
NEWH - Winter 2014 - 28
NEWH - Winter 2014 - 29
NEWH - Winter 2014 - Have You Seen?
NEWH - Winter 2014 - 31
NEWH - Winter 2014 - 32
NEWH - Winter 2014 - 33
NEWH - Winter 2014 - 34
NEWH - Winter 2014 - 35
NEWH - Winter 2014 - 36
NEWH - Winter 2014 - 37
NEWH - Winter 2014 - 38
NEWH - Winter 2014 - 39
NEWH - Winter 2014 - Product Know How
NEWH - Winter 2014 - 41
NEWH - Winter 2014 - On the Scene
NEWH - Winter 2014 - 43
NEWH - Winter 2014 - 44
NEWH - Winter 2014 - 45
NEWH - Winter 2014 - 46
NEWH - Winter 2014 - 47
NEWH - Winter 2014 - 48
NEWH - Winter 2014 - 49
NEWH - Winter 2014 - 50
NEWH - Winter 2014 - 51
NEWH - Winter 2014 - Tropitone’s brand evolution
NEWH - Winter 2014 - 53
NEWH - Winter 2014 - Project
NEWH - Winter 2014 - 55
NEWH - Winter 2014 - 56
NEWH - Winter 2014 - 57
NEWH - Winter 2014 - New Members
NEWH - Winter 2014 - 59
NEWH - Winter 2014 - 60
NEWH - Winter 2014 - 61
NEWH - Winter 2014 - Save the Date
NEWH - Winter 2014 - 63
NEWH - Winter 2014 - 64
NEWH - Winter 2014 - 65
NEWH - Winter 2014 - Partner Profiles
NEWH - Winter 2014 - 67
NEWH - Winter 2014 - 68
NEWH - Winter 2014 - 69
NEWH - Winter 2014 - Chapter Highlights
NEWH - Winter 2014 - 71
NEWH - Winter 2014 - 72
NEWH - Winter 2014 - 73
NEWH - Winter 2014 - Ad Index
NEWH - Winter 2014 - Cover3
NEWH - Winter 2014 - Cover4
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