NEWH - Fall 2018 - 60

PROJECT | HOTEL LEVEQUE

Stargazing
The Gettys Group creates a beacon of hospitality in Columbus
By JoAnn Greco
Photography by Nicholas James Photography
Upon its completion in 1927, the LeVeque Tower in downtown
Columbus, Ohio became the tallest building between New York
and Chicago, readily identifiable to the ships passing in the night
on the Scioto River. It makes sense, then, that when its new owners
turned to the Gettys Group for branding and design of a Marriott
Autograph Collection hotel, a theme around "beacon of hospitality"
soon emerged.
"The notion of the building serving as a guiding light, combined
with the astrological motifs in its Art Deco murals and terra cotta
panels, led us to ideas of stars and constellations," says Ali Bacon,
project designer for the 150-key hotel, which is part of a larger
mixed-use development. "We've incorporated them, often abstracted,
in the wallcoverings and carpet patterns."
For the renovation, the team started afresh, gutting the
fifth through 10th floors to lay out guestrooms in 35 different
configurations, mandated by the building's L-shape and its historicaldesignation requirements. "It was a challenge," says Bacon, "but

it also presented an opportunity for each room to feel unique." A
'30s vibe prevails in the channel-tufted headboards and an overall
black-and-white scheme relieved by glittering pops of gold in mirrors,
shelving, and accent chairs. Smaller touchpoints echo the hotel's
"sleep among the stars" tagline: notepads are perforated to allow
shadows and light to flicker across the pages; streamlined pens are
clad in an elegant gold finish.
In the atrium lobby, these references are blown up, capped by
a striking brass chandelier that suggests starbursts and a lighted
installation behind the reception desk that picks out zodiac
constellations. A deep burgundy velvet sofa at the middle of a
seating group plays off the space's original pink marble columns and
flooring, while chairs upholstered in a geometric pattern nod to the
building's Deco bones. "That you don't see a looming front desk right
away lends that residential feel we were looking for," Bacon points
out. "It's human-scale and comfortable."

Left: Designers channeled
the Hotel LeVeque's roots in
the soaring atrium lobby with
a burgundy sofa that nods to
the pink marble columns and
floor, and Deco-reminiscent
geometric-patterned chairs.
Opposite page: References
to the hotel's "sleep among
the stars" tagline show up
in a massive starburst-like
brass chandelier presiding
over the atrium lobby
and and a lighted zodiac
installation behind reception.

60 www.newh.org


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Table of Contents for the Digital Edition of NEWH - Fall 2018

NEWH - Fall 2018
Contents
Guest Perspective
Who’s Who
News
Conference Roundup
Have You Seen?
Scholarships
Sustainability
Premium Business Members
Q&A Alex Jones
Q&A Kacey Sharp
Q&A Ron McDaniel
Cover Story: Next Generation
PROJECT: Detroit Foundation Hotel
PROJECT: Sugarcane
PROJECT: Hotel Leveque
Chapter Highlights
Save the Date
New Members
Partner Profiles
Ad Index
NEWH - Fall 2018 - NEWH - Fall 2018
NEWH - Fall 2018 - Cover2
NEWH - Fall 2018 - Contents
NEWH - Fall 2018 - Guest Perspective
NEWH - Fall 2018 - 5
NEWH - Fall 2018 - Who’s Who
NEWH - Fall 2018 - 7
NEWH - Fall 2018 - 8
NEWH - Fall 2018 - 9
NEWH - Fall 2018 - 10
NEWH - Fall 2018 - 11
NEWH - Fall 2018 - 12
NEWH - Fall 2018 - 13
NEWH - Fall 2018 - 14
NEWH - Fall 2018 - 15
NEWH - Fall 2018 - 16
NEWH - Fall 2018 - 17
NEWH - Fall 2018 - News
NEWH - Fall 2018 - 19
NEWH - Fall 2018 - Conference Roundup
NEWH - Fall 2018 - 21
NEWH - Fall 2018 - Have You Seen?
NEWH - Fall 2018 - 23
NEWH - Fall 2018 - 24
NEWH - Fall 2018 - 25
NEWH - Fall 2018 - 26
NEWH - Fall 2018 - 27
NEWH - Fall 2018 - 28
NEWH - Fall 2018 - 29
NEWH - Fall 2018 - Scholarships
NEWH - Fall 2018 - 31
NEWH - Fall 2018 - Sustainability
NEWH - Fall 2018 - 33
NEWH - Fall 2018 - Premium Business Members
NEWH - Fall 2018 - 35
NEWH - Fall 2018 - 36
NEWH - Fall 2018 - 37
NEWH - Fall 2018 - 38
NEWH - Fall 2018 - 39
NEWH - Fall 2018 - 40
NEWH - Fall 2018 - 41
NEWH - Fall 2018 - Q&A Alex Jones
NEWH - Fall 2018 - 43
NEWH - Fall 2018 - Q&A Kacey Sharp
NEWH - Fall 2018 - 45
NEWH - Fall 2018 - Q&A Ron McDaniel
NEWH - Fall 2018 - 47
NEWH - Fall 2018 - Cover Story: Next Generation
NEWH - Fall 2018 - 49
NEWH - Fall 2018 - 50
NEWH - Fall 2018 - 51
NEWH - Fall 2018 - PROJECT: Detroit Foundation Hotel
NEWH - Fall 2018 - 53
NEWH - Fall 2018 - 54
NEWH - Fall 2018 - 55
NEWH - Fall 2018 - PROJECT: Sugarcane
NEWH - Fall 2018 - 57
NEWH - Fall 2018 - 58
NEWH - Fall 2018 - 59
NEWH - Fall 2018 - PROJECT: Hotel Leveque
NEWH - Fall 2018 - 61
NEWH - Fall 2018 - 62
NEWH - Fall 2018 - 63
NEWH - Fall 2018 - Chapter Highlights
NEWH - Fall 2018 - 65
NEWH - Fall 2018 - 66
NEWH - Fall 2018 - 67
NEWH - Fall 2018 - 68
NEWH - Fall 2018 - 69
NEWH - Fall 2018 - 70
NEWH - Fall 2018 - 71
NEWH - Fall 2018 - 72
NEWH - Fall 2018 - 73
NEWH - Fall 2018 - 74
NEWH - Fall 2018 - 75
NEWH - Fall 2018 - 76
NEWH - Fall 2018 - 77
NEWH - Fall 2018 - Save the Date
NEWH - Fall 2018 - 79
NEWH - Fall 2018 - 80
NEWH - Fall 2018 - 81
NEWH - Fall 2018 - New Members
NEWH - Fall 2018 - 83
NEWH - Fall 2018 - 84
NEWH - Fall 2018 - 85
NEWH - Fall 2018 - 86
NEWH - Fall 2018 - 87
NEWH - Fall 2018 - 88
NEWH - Fall 2018 - 89
NEWH - Fall 2018 - 90
NEWH - Fall 2018 - 91
NEWH - Fall 2018 - 92
NEWH - Fall 2018 - 93
NEWH - Fall 2018 - 94
NEWH - Fall 2018 - 95
NEWH - Fall 2018 - Ad Index
NEWH - Fall 2018 - 97
NEWH - Fall 2018 - 98
NEWH - Fall 2018 - Cover3
NEWH - Fall 2018 - Cover4
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