NewsLine - November 2012 - (Page 20)
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marketing team should be careful about matching the messaging to those individually unique needs and problems. Your hospice also needs to be easy to work with—from the person answering the phone, to the marketing representative, to the nurse in the home. And above all, don’t allow a new focus on ACOs to distract staff from adequately supporting traditional Medicare and other non-ACO patients.
Time is of the Essence
Working with ACOs can be a “win-win” situation. You bring a great many benefits to the table and, in return, you will broaden your reach in the community. But time is of the essence since competition to be the ACO’s provider of choice will be great.
When You Don’t Want to Participate
What if your hospice decides not to participate in an ACO, or doesn’t have the opportunity to? As a long-term strategy, you should analyze your service area to determine the needs of the non-ACO referral partners and patients. You should also focus and expend resources to secure the segment of the market that you are able (and willing) to serve. There should be many opportunities to serve patients within your community, regardless of your involvement in ACOs.
Lisa Lapin and Michael Ferris are principals in Simione™ Healthcare Consultants, while Kara Osborne and Katherine Northcutt serve as senior managers, and Ted Ferris serves as a consultant. Simione was the first organization of its kind dedicated entirely to home care and hospice, a commitment it maintains today.
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Table of Contents for the Digital Edition of NewsLine - November 2012
NewsLine - November 2012
WHV Partners Give Thanks
A Message From Don
Free Distance-learning Sessions on Serving Veterans
ACOs Today: Are You Ready?
AchieveLinks: Introducing a Rewards Program (display ad)
Simione: Solving Your Hospice Challenges (display ad)
In the Continuum: KCHPC
The Voice of NCHPP
How a Veteran’s Experience Can Inform Bereavement Practice
Free Bereavement Section Activities
Now Live: eHospice
A Free Tool to Help Evaluate Your Service to Veterans
Member News and Notes
CTC Sponsors (display ad)
Compliance Tip
2013 MLC Plenary Speakers (display ad)
Videos Worth Watching
News From FHSSA
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