continued from previous page
How are you building your referral base? We are leveraging our HopeHealth sales and marketing teams and functions to generate visibility with professional healthcare referral sources and community agencies. We are also beginning to develop contractual relationships with ACOs, insurers with dual-eligible programs, and Medicare Advantage plans. What have been some of the challenges, if any, so far? The challenge in the start-up phase of a house call model is to develop geographic concentrations of patients. Developing concentration is important to productivity and adequate daily visit volume. Our target over the next year is to reach nine visits per day per physician. This will take some ramp-up time. Are there any benefits to your hospice or other businesses? Yes. While HouseCalls serves people earlier in their disease processes, some of our HouseCalls’ patients will also be hospice-eligible. We also expect to identify HouseCalls patients who can benefit from our dementia and Alzheimer’s support services. What’s next for HopeHealth? We are focused on advancing our mission to care for more people who need our services—by building our new brand, deepening our relationships with existing healthcare partners, and developing new types of relationships with emerging delivery models and payor sources.
Are you offering a non-hospice service? And would you like your work spotlighted in NewsLine? Complete our brief questionnaire.
22
NewsLine
http://www.nhpco.org/i4a/forms/form.cfm?id=186http://www.nhpco.org/i4a/forms/form.cfm?id=186http://www.nhpco.org/i4a/forms/form.cfm?id=186http://staging.nxtbook.com/nxtbooks/nhpco/newsline_201212/src/HopeHouseCalls_December_12_NewsLine.pdf
Table of Contents for the Digital Edition of NewsLine - December 2012