Camp Niche 2008-2009 - (Page 3) “Small Break Out Sessions Make It A Great Experience!” The Perfect Ad Sales Call Like a good scout—preparation is the key! You’ll learn how to research your prospects so they will take your call. We’ll arm you with the intelligent probing questions that will draw out your prospects. It’s all about identifying your prospects’ hot buttons. We’ll examine the 10 common objections and how to overcome them. And how to close a complete program! Zombie, our Camp Mascot says: Building a Multi-Media Sales Proposal You’ll learn how to build a solid multi-media sales proposal and how to create a compelling sales story from your web statistics even if you have low web traffic. Find out what agencies and companies are really looking for from online buys and how to use new advertising technology (banners, contests, surveys, etc.) to increase your sales profit. Selling More Ads with Research You’ll learn what kind of research the big boys are looking for and determine what research information you need to develop for your particular market. We’ll teach you the world of reader research (both third party and in-house), circulation using an audit company or in-house options, and market research that really helps sell! Selling Integrated Media We’ll teach you the difference between print and on-line sales philosophies. Learn how to incorporate print with the various online products and sponsorships you have to offer. We’ll break all the products down—e-newsletters, banners, text ads, and video. Case studies and complete integrated proposal examples will also be included. Ad Sales Management How to build an “A” ad sales team. You’ll learn how to recruit, train, compensate, motivate, and evaluate your ad staff. We’ll give you the reporting methods to systemize this critical area of publishing. Unique Value Statement — Group Project We will help you develop a unique value statement (UVS) for your print and digital publication presence. This is the critical message that demonstrates the unique advantage your publication offers versus the competition. When dealing with larger, more sophisticated advertisers they want proof based on research, not puffery statements. Complete Digital Guide In electronic advertising, data is king! We will break down all the media (web ad, video, e-newsletter, webinar, etc.) with a complete run down of how to sell the digital world. You’ll learn how to wade through the high tech mumbo jumbo to understand your web statistics and sell clients based on their online needs, create online sales proposals, construct a web pricing structure, and manage client ROI expectations. Day #1 Reveille! Camp Agenda s Day #2 Carl has Created the Ul timate Ad Sales Movie. Playin g Exclusively at the Camp Niche Jambo ree! Carl breaks down the “g reat call” and the “worst call” ever int o 12 scenes from researching your prospect to the close. It’s incredibly funny and poignant all at the same time. Can you say “Oscar Time” ? 8:30 AM - 6:00 PM 9:00 AM - 4:30 PM Carl’s 20 Greatest Idea Workshop #1 Cabin Inspections! Carl’s Ultimate Ad Sales Movie Workshop #4 Lunch Creating your ent Unique Value Statem Mock Presentations Award Ceremony mail: How to send cats in the ) e promos that really work! Creativ Lunch (Carl Speaks: Workshop #2 Workshop #3 Canteen Camp Happy Hour Party You Choose the Wor kshop that Meets Yo ur Needs! “The Good, the Bad, and the Beautiful” www.campniche.com http://www.campniche.com
Table of Contents Feed for the Digital Edition of Camp Niche 2008 Camp Counselors Small Break Out Sessions Everything Is Included! Recent "Camp" Attendees Your Best Investment! Registration Camp Locations Camp Niche 2008 Camp Niche 2008 - (Page 1) Camp Niche 2008 - Camp Counselors (Page 2) Camp Niche 2008 - Small Break Out Sessions (Page 3) Camp Niche 2008 - Everything Is Included! (Page 4) Camp Niche 2008 - Recent "Camp" Attendees (Page 5) Camp Niche 2008 - Your Best Investment! (Page 6) Camp Niche 2008 - Registration (Page 7) Camp Niche 2008 - Camp Locations (Page 8)
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