Camp Niche 2008-2009 - (Page 6) Your Best Investment! For the cost of one fractional ad, your sales team will Do the math: Most attendees close 5% to 10% more sales as a result of Camp Niche. That's a learn over 100 sales techniques that really work! return of $50,000 to $100,000 or more in revenue a year depending on your publication. 75 Sales techniques, tidbits and tips you will learn from attending Camp Niche: 1. Learn to sell all the sponsorship opportunities 25. How to create a great integrated proposal for e-newsletters. that really pays off! 2. Strategies for marketing consultant selling. 3. How to develop research material for your larger, more sophisticated prospects. 4. Learn how to create an Internet ROI calculator for your clients. 5. How to get free cocktails at Camp Niche! 6. Relate your magazine’s audience demographics, editorial package, and circulation story to each individual prospect. Relate each presentation to exactly what the prospect is most interested in. 7. How to send out cats in the mail and still remain friends with the SPCA. 26. Send a follow-up e-mail, damn it. 27. How to become a complete publishing person. 28. Learn how to sell “top down.” 29. Learn what the media buyer’s #1 sales contact preference is today. 30. Discover the hidden decision maker. 51. Learn how to sell a “rate protection” yearlong contract. 52. Learn how to write compelling ad copy for your client’s interactive ads. 53. Effective pauses that sell. 54. What to say when they say no! 55. Checklist of what to accomplish from that initial call. 56. How to make the perfect S’more! 31. Listening for Sales People 101 (first step, stop 57. Don’t put people on the comp list it doesn’t talking). help sell. Try this secret instead. 32. Leading questions that make your close easy. 58. Broadcast e-mail strategies that work. 33. What to write at the end of each e-mail. 34. 12 time-management tips that work. 59. Learn how to talk the talk and walk the walk with “Web Sales for Dummies.” 60. 15 keys to e-mails that get results. 61. The secret behind getting powerful and effective advertiser testimonials. 62. E-mail subject lines that get results. 63. How to best organize and manage your ad sales staff. 64. The best time to send an e-mail. 65. Why creating a UVS (Unique Value Statement) is the key to your sale staff’s success. 66. Sample letters and e-mails that work. 67. Learn why the Internet is its own worst enemy. 68. Why you don’t initially want to send everything with your media kit. 8. Develop an integrated marketing plan for your 35. How to manage client expectations when it clients, so you get ALL of their budget. comes to web advertising. 9. How to be a chameleon on every call. 36. 10 keys to efficient prospecting. 10. Learn how to guide your Publisher to Internet 37. How to make best friends with the “gate bliss in 25 minutes or less. keeper.” 11. How to trick the prospect that hides behind 38. Everything you ever wanted to know about caller ID. circulation audits but were afraid to ask. 12. 8 reasons you can give advertisers for 39. Develop creative inexpensive promotion running a schedule and not one-timers. pieces that generate huge sales. 13. Learn how to sell your web site when you 40. Meet “Lenny the Weasel.” have little or no web traffic. 14. Sell sponsorships for e-newsletter and events. 15. Developing an incredible monthly communication mix that really works! 16. How to become the high-tech salesperson. 41. Get some dirt about Bill Gates. 42. Learn the keys to developing an effective media kit. 43. Develop your most important promotion piece, the 4 page “tell all.” 17. Learn how to read your web traffic reports so 44. Why market research is important and how to 69. 5 reasons why integrated selling works. that you can create a compelling sales pitch. create great research for free. 18. The circulation story that sells for you. 45. How to remain persistent no matter what they 70. 8 things you should know in advance before you make a face-to-face call. say on the first call. 19. What the most read part of an e-mail is. 71. Opportunity to develop a new sales 46. Voice lessons #201 for your telemarketing 20. The key to it all—probing questions. presentation incorporating research and your calls. 21. How to get your prospect to do 70% of the UVS. 47. How to win the CPM (cost per thousand) talking. 72. How to become best friends with Google. Game. 22. Exposing the secret behind your prospect’s 73. Web optimization 101. 48. 4 things to say when they say, “We have no objection. money.” 74. Learn the future of banner ads. 23. How to overcome the 10 most common 49. Opening lines that get you in the door. objections. 75. Take home a comprehensive binder with 24. How to painlessly get a hold of your competition’s media kit. 50. How to get a prospect emotionally involved in a sales call. all the Jamboree information available for review at any time. Camp Niche is Sponsored by: www.campniche.com http://www.quebecorworldinc.com/Default.aspx?lang=en http://www.readexresearch.com/ http://www.bpaww.com/ http://www.proximitymarketing.com/ http://www.magazinemanager.com/info/ http://www.nxtbookmedia.com http://www.campniche.com
Table of Contents Feed for the Digital Edition of Camp Niche 2008 Camp Counselors Small Break Out Sessions Everything Is Included! Recent "Camp" Attendees Your Best Investment! Registration Camp Locations Camp Niche 2008 Camp Niche 2008 - (Page 1) Camp Niche 2008 - Camp Counselors (Page 2) Camp Niche 2008 - Small Break Out Sessions (Page 3) Camp Niche 2008 - Everything Is Included! (Page 4) Camp Niche 2008 - Recent "Camp" Attendees (Page 5) Camp Niche 2008 - Your Best Investment! (Page 6) Camp Niche 2008 - Registration (Page 7) Camp Niche 2008 - Camp Locations (Page 8)
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