AdweekMedia 2008 Agency Preview Guide

DRAFTFCB Contact Information Address: Phone: 312-425-5000 Web Site: 101 E. Erie Chicago, IL 60611 Fax: 312-425-5010 www.draftfcb.com Clients Advertiser: BlueCross BlueShield Association Brand, Product: BlueCross BlueShield of Florida Insurance Business Sector: Client Since: 1998 Advertiser: Brand, Product: Beiersdorf Eucerin, Duo, Futuro, Gammon, Nivea, Tesa, 8x4 Business Sector: Healthcare, Hygiene and Pharmaceutical Products Client Since: 1907 NEW BUSINESS CONTACT Name: Nick Paul Title: EVP, Director of Business Development Phone: 312-425-5155 Fax: 312-425-6322 Agency Competencies Agency Type: Full-Service Marketing and Advertising Core Competencies: Advertising/ Full Service/Integrated Interactive/Media Buying/Planning/ Sales Promotion/Point of Sale Advertiser: Kraft/Nabisco Brand, Product: A1, Boca, California Pizza Kitchen, Chips Ahoy, Crystal Light, DiGiorno, Lunchables, Oreo, Seattle's Best Coffee, South Beach, Planters, Velveeta Business Sector: Food/Confectionery, Desserts & Snacks Client Since: 1954 Advertiser: Brand, Product: Molson Coors Coors, Coors Light, Keystone, Killian's Irish Red Business Sector: Beverages Client Since: 1979 Agency Philosophy & Competitive Advantages Accountability over creativity, or creativity over accountability. It doesn’t really matter. The point is, now more than ever, you need a black belt in both. Our agency was formed in the name of finding the razor-sharp balance between accountability and creativity in a way that’s never been done before. Where the science of probability and placement makes creativity work, and the raw emotion of creativity sets that science free. It’s a new model based on an old belief: that the answer is always centered on the consumer and powered by an idea. It moves, it cuts and it changes all the time. Advertiser: SC Johnson Brand, Product: Edge, Drano, Glade, Mr. Muscle, Off!, Oust, Pledge, Raid, Saran Wrap, Scrubbing Bubbles, Shout, Skintimate, Windex, Ziploc Business Sector: Household Products & Maintenance/Healthcare, Hygiene & Pharmaceutical Products Client Since: 1953 Advertiser: Brand, Product: Business Sector: Client Since: Yum! Brands KFC, Taco Bell Restaurants & Fast Food 2001 28 http://www.draftfcb.com http://www.draftfcb.com

Table of Contents Feed for the Digital Edition of AdweekMedia 2008 Agency Preview Guide

AdweekMedia 2008 Agency Preview Guide Table of Contents Agency Listings Ascentium Bandujo Advertising & Design Barker/DZP Carton Donofrio Partners Chell Worldwide Cole & Weber Creative Channel Services DraftFCB Elevate Studios Hawkeye Hornall Anderson Krueger Communications Lowe Worldwide Marketing Drive MARS Advertising Masius Riester Sapient Signature Graphics Squeaky Wheel Media Stinson Partners The Ad Store The Kern Organization The Monogram Group Tic Toc Vision Creative Group Agency.com Albion Interactive Alma DDB Alt AMP Agency Big Arrow Group Blattner Brunner Engauge Foodmix HC&B LatinWorks Marketing Magnani Caruso Dutton MLT Creative Nicholson Kovac Partners Plus Napier Quigley-Simpson Revel Rivet Singer Direct Steiner Sports The Beanstalk Group The Designory Upshot Venables Bell & Partners Ventura

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