AdweekMedia 2008 Agency Preview Guide

organization that has accumulated 25,000 test observations, managed $100 million in investments and delivered $1 billion in revenue for our clients. So far. If you’d like to stand with us, head straight for www.thekernorg.com. THE KERN ORGANIZATION Contact Information Address: 20955 Warner Center Lane Woodland Hills, CA 91367 Phone: 818-703-8775 Fax: 818-703-8458 Web Site: www.thekernorg.com Clients Advertiser: Brand, Product: Business Sector: Client Since: DIRECTV Satellite TV Media, Publishing & Production 2005 NEW BUSINESS CONTACT: Name: Viki Nazarian Phone: 818-703-8775 Fax: 818-703-8458 Advertiser: Clearwire Brand, Product: Internet Access Business Sector: Commercial Public Services Client Since: 2007 Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: SAP Enterprise Software Business Services 2004 VeriSign Security Internet Security 2000 Agency Philosophy & Competitive Advantages For marketers who need to acquire more customers in a highly efficient manner, The Kern Organization is the ideal Direct Marketing partner. Sophisticated, effective, and energetic, we have a long history of creating and implementing B-to-C and B-to-B customer acquisition campaigns that produce results immediately, while supporting the brand promise. As a turnkey supplier of creative DM solutions, we get our clients to market quickly, slashing cost-per-sale, building sales pipelines in record time, and pleasantly surprising marketing executives who previously had to settle for lower levels of results. We achieve all of this through a carefully calibrated combination of advanced data management, sophisticated strategic planning, and innovative creative and technological solutions that we call EssentialDirect™. Leading marketers in Technology, Telecom, Financial Services, Insurance, Entertainment, and Medical industries are provided an array of online and offline creative services combined with Web-enabled database and campaign result analytics tools. A swiftly executed, battle-tested approach to solving marketing problems that minimizes expenditure and maximizes results for clients who never thought they would live to see it happen! It happens every day at The Kern Organization. Just give us a call to see how we boost your program performance. Agency Competencies Agency Type: Direct Marketing Agency Demand Generation Customer Acquisition Lead Nurturing Custom Communications Up Sell, Cross Sell, Win back Core Competencies: 58 http://www.thekernorg.com http://www.thekernorg.com http://www.thekernorg.com

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AdweekMedia 2008 Agency Preview Guide Table of Contents Agency Listings Ascentium Bandujo Advertising & Design Barker/DZP Carton Donofrio Partners Chell Worldwide Cole & Weber Creative Channel Services DraftFCB Elevate Studios Hawkeye Hornall Anderson Krueger Communications Lowe Worldwide Marketing Drive MARS Advertising Masius Riester Sapient Signature Graphics Squeaky Wheel Media Stinson Partners The Ad Store The Kern Organization The Monogram Group Tic Toc Vision Creative Group Agency.com Albion Interactive Alma DDB Alt AMP Agency Big Arrow Group Blattner Brunner Engauge Foodmix HC&B LatinWorks Marketing Magnani Caruso Dutton MLT Creative Nicholson Kovac Partners Plus Napier Quigley-Simpson Revel Rivet Singer Direct Steiner Sports The Beanstalk Group The Designory Upshot Venables Bell & Partners Ventura

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