AdweekMedia 2008 Agency Preview Guide

BIG ARROW GROUP Contact Information Address: 584 Broadway, Suite 1210 New York, NY 10012 Phone: 212-414-5650 Fax: 212-414-5651 Web Site: www.bigarrowgroup.com NEW BUSINESS CONTACT: Name: Michael Marino Phone: 212-414-5656 Fax: 212-414-5651 Clients Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: Advertiser: Brand, Product: Business Sector: Client Since: Bayer Schering Pharma Vardenafil Health & Pharmaceutical Products 2007 Biocodex USA Florastor Health & Pharmaceutical Products 2007 Genzyme Corporation Cerezyme, Fabrazyme, Patient Marketing Health & Pharmaceutical Products 2006 Greenwich Hospital Corporate Branding Hospital System 2006 Northeast Utilities Corporate Branding Energy & Water Authorities, Utilities 2008 MIS Implants Periochip Oral Hygiene 2008 Overview Our Philosophy: Big Arrow occupies the space between a strategic consultancy and a communications agency. We believe that the secret to success lies not only in a strategy’s intelligence but also in its ease of activation and its ability to engage—to surround. By isolating, then erasing the boundaries between the rational and emotional contexts of the customer experience, new experiences are revealed and opportunities realized. The strategy is then delivered in a way that visibly and creatively demonstrates its impact and facilitates understanding. Our Process: We engage emotionally with all that is rational about a brand. Our branding and strategic processes not only guide a brand to its optimal functional benefit, emotional benefit and outcome, but also guide its optimal audiences to the brand. Research-based methodologies assure we arrive at our destination successfully (good) and expeditiously (fast). Our Promise: Our clients will experience the sheer joy of driving a brand that comes from having a strategy that is solid and responsive. Advertiser: Yale New Haven Health System Brand, Product: Advertising Strategy Business Sector: Hospital System Client Since: 2006 Advertiser: Brand, Product: Business Sector: Client Since: W.R. Grace & Company Corporate Branding Specialty Chemicals & Construction Products 2004 Agency Competencies Agency Type: Core Competencies: Brand Strategy Branding/ Product Development Marketing Services Market Research/Consulting Advertising/Full Service/Integrated Healthcare English Agency Specialty: Languages: 71 http://www.bigarrowgroup.com http://www.bigarrowgroup.com

Table of Contents Feed for the Digital Edition of AdweekMedia 2008 Agency Preview Guide

AdweekMedia 2008 Agency Preview Guide Table of Contents Agency Listings Ascentium Bandujo Advertising & Design Barker/DZP Carton Donofrio Partners Chell Worldwide Cole & Weber Creative Channel Services DraftFCB Elevate Studios Hawkeye Hornall Anderson Krueger Communications Lowe Worldwide Marketing Drive MARS Advertising Masius Riester Sapient Signature Graphics Squeaky Wheel Media Stinson Partners The Ad Store The Kern Organization The Monogram Group Tic Toc Vision Creative Group Agency.com Albion Interactive Alma DDB Alt AMP Agency Big Arrow Group Blattner Brunner Engauge Foodmix HC&B LatinWorks Marketing Magnani Caruso Dutton MLT Creative Nicholson Kovac Partners Plus Napier Quigley-Simpson Revel Rivet Singer Direct Steiner Sports The Beanstalk Group The Designory Upshot Venables Bell & Partners Ventura

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