ASD/AMD Marketplace - Summer 2008 - (Page 56) Feature Global Shoppers In Line to Shop Online Virtual Shopping a Virtual reality Around the World By: Bruce Paul VP, nielsen Customized research & ken Cassar VP, Media & Analytics, nielsen Online T hink everything for everybody, a mere mouse click away. The dream of electronic commerce has become a reality in today’s wired world, where physical geography no longer presents a barrier to retailers or consumers—and shopping has never been easier. East and Africa at 67%. On a country basis, South Korea topped the charts with the highest levels of online shopping in the world. Fully 99% of South Koreans with Internet access use it to shop, followed by the United Kingdom, Germany and Japan at 97%, with the United States lagging in eighth place at 94%. In the U.S., two-thirds of online shoppers have been surfing and shopping for more than seven years. In fact, a recent Nielsen Online study showed that only 2% of U.S. Internet households have less than one year of online experience. Across the board, for every category tracked, the most experienced Internet users [7+ years] completed more online transactions than their less experienced counterparts. Categorically speaking Category winners on the Internet shopping front included the perennial leader—books— which benefited from the stimulus of developing countries such as China, Brazil, Vietnam and Egypt. But the Frequent buyers On a regional basis, Europe led the way with a 93% Internet shopping experience, followed by North America at 92%, Asia Pacific at 84%, Latin America at 79% and Easter Europe, Middle 56 Summer ‘08
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.