ASD/AMD Marketplace - Summer 2008 - (Page 58) Section Online Purchasing Most Popular Online Purchases In the Past 3 months what items have you purchased on the internet? Here are the Global averages. Customer Satisfaction Among Online retailers Retailer Dell.com Barnesandnobel.com netflix.com amazon.com JCPenny.com Shopping.Yahoo.com HomeDepot.com Kohls.com CircuitCity.com eBay.com Percent of “Very Satisfied” Respondents 78.7 77.2 76.5 75.3 70.7 69.2 68.6 67.7 66.5 66.1 Books Clothing/Accessories/Shoes Videos/DVDs/Games Airline Ticket/Reservations Electronic Equipment (TV/Camera etc.) Music Cosmetcs/nutrition supplies Computer Hardware Tours/Hotel Reservations Event Tickets Computer Software Groceries Toys/Dolls Sporting Goods Automobiles & Parts Sports Memorabilia Other 4% 3% 20% 9% 8% 19% 19% 16% 16% 15% 14% 14% 24% 24% 23% 36% 41% top 10 Biggest Internet Spending Markets DMA Washington, D.C. San Francisco/Oakland/San Jose Austin Seattle/Tacoma Las Vegas West Palm Beach/Fort Pierce Chicago Phoenix Boston New York Index 194 190 173 159 154 152 145 145 144 144 southwest to Phoenix, followed by an equally impressive turn to the northeast to Boston and a quick drop down to New York City to complete the top 10 big spending online market roster. Mobilizing for action Avid shoppers are logging on from all kinds of locations, using all kinds of devices. According to Nielsen Mobile, some 3.5 million mobile users visited shopping or auction sites via their mobile phones during December 2007. On average, these shoppers devoted about ten minutes per visit to those retail and auction sites. Roughly half, or 1.8 million unique mobile Internet users, dialed up eBay on their mobile Internet browser, and did so about eight times per month on average. 58 Summer ‘08 The next most popular site was Amazon with 1.6 million unique mobile Internet users, followed by Target.com with half a million unique mobile users per month. Online enhances on-site Many consumers like to window shop on the Web, but still prefer to purchase at a retail location. Nielsen’s ability to link online surfing behavior to offline consumer behavior can pump up profits for savvy marketers by improving online ad placement and brand positioning. It starts with an understanding of brand buyer surfing behavior—how and where they surf the web. Then links measures like sessions, page views, unique web brands and time spent with actual CPG product purchasing. Brand management gets a clear picture of how brand buyers stack up against the total U.S. and competitors on key screenshopping dimensions, so they can better allocate ad dollars against preferred web sites. Online or onsite, it’s a marketing win for the brand team! Reprinted with permission from Nielsen’s Consumer Insight Magazine. For a free subscription to the publication, go to www.nielsen.cmo/consumer_insight. http://Dell.com http://Barnesandnobel.com http://netflix.com http://amazon.com http://JCPenny.com http://Shopping.Yahoo.com http://HomeDepot.com http://Kohls.com http://CircuitCity.com http://eBay.com http://Target.com http://www.nielsen.cmo
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