ASR Digital LineUp - (Page 31) Since Billabong introduced the women’s division to the United States in 1999, the brand based in a legitimate surf precedent, continues to push cool femininity and cutting-edge style making its mark as one of the leaders among female action sport brands. Billabong endorses a team comprised of some of the best surf, skate and snowboard athletes in the world who are continually being honored, nominated and featured by high-profile media networks reaching audiences and spectators around the world. As our brand continues to grow, Billabong’s women’s division has recognized the importance of giving back. Initiating Design For Humanity, Billabong’s charitable division created to allow Billabong the opportunity to best utilize resources to empower, encourage and promote awareness of various charities among the youth market and industry at large. Design For Humanity seeks to generate funds from the sale of limited edition product as well as hosting fund-raising events centered around the chosen charity. While brand momentum continues so do marketing initiatives to include national mainstream and endemic advertising, high-profile fashion shows, multi-media online presence, large-scale events and continued support of our world-renowned roster of athletes. Billabong sponsors the world’s best female surfers, snowboarders and skateboarders, and is committed to supporting the progression of women’s surfing and aspiring female surfers. Billabong also sponsors two stops on the Association of Surfing Professionals (ASP) Women’s World Championship Tour: the Billabong Girls Pro Brazil and the Billabong Pro Maui, as well as several amateur surf contests throughout the country to include the East Coast Wahine Championships and Sisters of the Sea. Billabong also remains active with specialty based retail shops through in-store promotions, trunks show tours, athlete demos and team rider autograph signings, helping to empower and have a positive impact on girls at a grassroots level. Billabong-USA 117 Waterworks Way Irvine, CA 92618 Phone: 949.753.7222 Fax: 949.753.7223 Contact: Angi Broberg E-mail: abroberg@billabong-usa.com Web site: www.billabong.com Booth #731 http://www.billabong.com http://www.billabong.com
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