Contract - November/December 2010 - (Page 39)

Set off of the Main Concourse Club, the Founders Club (opposite) allows a more intimate experience. While enjoying a wine tasting in the Branded Bar (left), be sure to check out the unique silver pebble coffee tables. Using the same colors and materials throughout pulls the different areas together and allows them to work as one. The Silver Level Club (top) fits right into the other areas while still providing a distinct experience. Cool and contemporary the VIP Lounge (above) plays with light and movement. director of corporate communications, Dallas Cowboys, says of the entire space. “Branding was kept neutral to allow guests to customize to their needs.” Subtle gestures, like the five-pointed star on the door or the long horn-inspired light fixture over the bar, provide a playful wink and nod. But for the fans that can’t get enough of their team, the NFL Sideline Club provides unparalleled access. Players pass through the area to get to the field, while a high-energy light show pumps up the excitement. “It’s the first space of its kind,” says Fulvio. That’s just one of many firsts. From the retractable, domed roof to the approximately 170,000-lb. on-field jumbotron, Cowboys Stadium offers football fans more than a place to watch a game. “It’s a five star experience no matter what the ticket price,” continues Fulvio. “It just gives you chills.” For a project source list, see page 64 or visit www.contractdesign.com. www.contractdesign.com contract november/december 2010 39 http://www.contractdesign.com http://www.contractdesign.com

Table of Contents for the Digital Edition of Contract - November/December 2010

Contract - November/December 2010
Contents
Editor’s Note
Industry
Focus: Suspended Reality
Palette of Time
House of Sweet Dreams
America’s Lounge
A Fine Winery
Mexico City Materialism
Risqué Business
Brooklyn Baroque
Reading on the Walls
Trends: The Real Social Network
Designers Rate: Lounge Seating
Sources
2010 Brand Report
Ad Index
Perspectives: Anurag Nema, Nemaworkshop

Contract - November/December 2010

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