Contract - November/December 2010 - (Page 49)
You’d better not blink in Los Angeles, or you’ll risk losing your 15 minutes of fame. In this city filled with celebrity starlets and wouldbe limelighters, eve thing from jeggings to stardom can be reduced from “hot” to “not” status in the blink of an eye, including toprated nightspots frequented by the A-list. Aiming to take on Hollywood’s fickle nature and adequately armed with a unique concept in mind, Chosen Hospitality group partners Matthew Bendik and David Koral were ready to make their mark on the nightlife scene with a new club. The pair of young entrepreneurs took a risk and purchased a 4,500-sq.- ., historic building in West Hollywood, away from the glitz and glam of main street crowds. The then-vacant building had housed a variety of entertainment-oriented facilities since its legenda days as Peanuts, a local watering hole for the Rat Pack that had since fallen into disrepair. “We wanted to create a ve exclusive, highly polished, unique experience,” says Bendik, managing partner of the new West Hollywood club they created, called Voyeur. “We wanted a ve sexual connotation, one where the customer is almost intimidated to walk in, and the atmosphere is le open to the imagination.” Bendik and Koral approached New Yorkbased designer Mark Zeff because of his unabashed penchant for seductive design and commissioned him to bring their vision to light. Voyeur burst onto the scene boasting a design that is one part rock star, three parts burlesque, and a dash of London vintage. “This was the first time that Los Angeles had a club that exuded a sense of authenticity in showing sensuality,” says Mark Zeff, founder of Mark Zeff Design, who drew inspiration from London’s Annabelle’s lounge and the movie Eyes Wide Shut. “The solution really came from the name. We ran with it and
The VIP room (le ) embraces Voyeur’s racy nature with large-scale images of erotic photography, created from a photo shoot Mark Zeff commissioned in Italy. The stills create a palette for the room and offer a noir, burlesque aesthetic.
www.contractdesign.com
contract november/december 2010
49
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - November/December 2010
Contract - November/December 2010
Contents
Editor’s Note
Industry
Focus: Suspended Reality
Palette of Time
House of Sweet Dreams
America’s Lounge
A Fine Winery
Mexico City Materialism
Risqué Business
Brooklyn Baroque
Reading on the Walls
Trends: The Real Social Network
Designers Rate: Lounge Seating
Sources
2010 Brand Report
Ad Index
Perspectives: Anurag Nema, Nemaworkshop
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