Contract - November/December 2010 - (Page 55)
left, clad in wood herringbone flooring and anchored by brown leather banquettes. The wall to the right, behind the servery, is the “ceiling”—backlit, frosted glass with five lights jutting out from the wall, rather than hanging down like pendants. But perhaps the most impactful design feature is the illusion of a sideways bookcase that runs along the floor, up the 15-ft. wall, and across the ceiling. When Nema devised this unique bookcase concept, he contacted Christian McAuley of Imagine Tile to make his vision a reality. Vintage books were photographed with the image converted to sepia tone, then screen printed and glazed onto the tiles. The photo itself measures 8 ft. by 4 ft. and spreads across 18 different 16-in. by 16-in. tiles; the image repeats 36 times across the floor, wall, and ceiling. The “bookcase” that enwraps the space creates a warmth that owner Kagansky so desperately sought to distinguish this venue from his first d’espresso downtown, which featured a stark white, cold
aesthetic. “I wanted something sleek but more cozy; a coffee shop should be cozy, not pretentious and cold,” he says of this venue, which he thinks appeals most to coffee aficionados and design lovers rather than just the average New Yorker grabbing a cup of morning java. Kagansky says he was attracted to the New York design firm based on the success of nemaworkshop’s past work (namely the SoHo restaurant Delicatessen). “I wanted to go to the best in New York so I approached Nema to help build this brand,” Kagansky offers, adding that he and Nema plan to expand the brand throughout New York and to other major cities. Nema says that he will continue to push the limits of design in future locales, while maintaining a consistency, but Kagansky seems rather stuck on the library theme. “I want people to recognize the d’espresso brand by saying, “You know, that coffee shop with the books.’”
For a project source list, see page 64 or visit www.contractdesign.com.
www.contractdesign.com
contract november/december 2010
55
http://www.contractdesign.com
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - November/December 2010
Contract - November/December 2010
Contents
Editor’s Note
Industry
Focus: Suspended Reality
Palette of Time
House of Sweet Dreams
America’s Lounge
A Fine Winery
Mexico City Materialism
Risqué Business
Brooklyn Baroque
Reading on the Walls
Trends: The Real Social Network
Designers Rate: Lounge Seating
Sources
2010 Brand Report
Ad Index
Perspectives: Anurag Nema, Nemaworkshop
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