Contract - January/February 2011 - (Page 89)
adaptive reuse
By Stacy Straczynski Photography by Nikolas Koenig/Chris Boals Artists
200 Fifth Avenue client: L&L Holding location: New York designer: STUDIOS Architecture
project:
It takes just the right amount of finesse to create the necessary blend of modern flair and traditional expression, which was what L&L Holding was looking for when it commissioned STUDIOS Architecture to restore and renovate the neo-renaissance façade of an historic New York office building bordering Madison Square Park at 200 Fifth Avenue. “The goal was to make a modern statement within a beautifully restored historic shell,” says David Burns, principal of STUDIOS Architecture. “From the exterior, passersby would notice only the careful restoration of the building’s façade. What is most exciting is the surprise to find this vibrant environment on the inside.”The
14-story space, originally called the Fifth Avenue Building, was designed by architecture firm Maynicke & Franke. Completed in 1909, it was one of the city’s largest commercial structures, with 60,000-sq.-ft. floor plates. During the 1950s, 200 Fifth Avenue served as the International Toy Center and the owners constructed small showrooms, painted over the windows, and removed the courtyard to better serve their needs. By 2007, the building had become noticeably underappreciated. L&L Holding sought to bring back 200 Fifth Avenue to its former glory as a premier Class A office building. STUDIOS Architecture aimed to achieve a “balance of harmony and contrast with the existing building
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Table of Contents for the Digital Edition of Contract - January/February 2011
Contract - January/February 2011
Contents
Editor’s Note
Industry
Exhibition: Orgatec
Corporate Philanthropy
The 32nd Annual Interiors Awards
Designers of the Year
Legend Award
Large Office
Education
Healthcare
Hotel
Retail
Restaurant
Showroom
Exhibit
Sports/Entertainment
Public Space
Historic Restoration
Adaptive Reuse
Environmental Design
Student/Conceptual
Designers Rate
Sources
Ad Index
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