Contract - April 2011 - (Page 37)
Transformation is the name of the game as far as the University of Southern California (USC), Los Angeles, is concerned. Not only is the institution continually being recognized as one of the world’s most prestigious research universities, but it also is expanding its cultural reach to include amenities that compete with some of the most trendy venues in this ever-exhilarating city. Just a few blocks from USC’s main campus in the heart of Los Angeles’ Downtown Arts and Education Corridor, a new grab-and-go eate , designed by Los Angeles-based AC Martin Partners, is capturing the attention of students and the community alike. From the moment passersby glimpse into its unique moniker, it is obvious that URBNMRKT (“urban market”) is a modern, chic hangout that ranks high on originality. The 7,000-sq.- . coffee bar and deli fronts Grand Avenue and occupies the former loading dock of a foursto department store that now houses USC’s administrative offices. URBNMRKT’s conceptual roots are deeply grounded in its industrial
and operational histo , while its furnishings and interior design maintain a homegrown, contempora vibe: It respects what it was, while embracing forward-thinking change. Christopher King, senior associate, director of interior architecture at AC Martin, delves further into this idea of transformation as he describes the mission for the project. “The university is shi ing its focus from bare-bones amenities typical of many universities, to options that can compete with Hollywood and the nearby Los Angeles scene.” Thus, AC Martin infused raw, edgy design elements that appeal to USC’s young student population, but also translate well into essentials that feel solid and homey. The designers realized they were competing for students’
The new storefront glass wall (below) is situated 3 . behind the original rolldown doors, which act as security shutters at night. This allows for the creation of alcoves for additional sidewalk seating.
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Table of Contents for the Digital Edition of Contract - April 2011
Contract - April 2011
Table of Contents
Editor's Note
Indust ry
Resources: Nature Inspired
Focus: A Difficult Birth
Practice: From the Inside Out
Pure Spirit
Sensory Experience
Market Watch
Sibling Revelry
Screening Sophistication
Winter Wonderland
Full of Grace
Designers Rate
Sources
Ad Index
Perspectives
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