Contract - December 2012 - (Page 64)

ShOWrOOM Swarovski Lighting Showroom An elegant space by tvsdesign showcases lighting by the Swarovski and Schonbek brands By John Czarnecki Photography by Brian Gassel / tvsdesign The challenge of creating a single, flexible showroom for Swarovski Lighting Business’s two distinct lighting brands—Swarovski and Schonbek—was met by tvsdesign, which focused on a common element shared by the brands: the faceted geometry of crystals. In a 9,000-square-foot, corner location in the Dallas Market Center, the new Swarovski showroom allows for changes in displays over time and reflects the company’s commitment to high design in its products. “The passion of our Swarovski client and their extraordinary crystal product when integrated with light provided us with a tremendous foundation for an inspired design,” says Steven W. Clem, AIA, ASID, IIDA, a principal at tvsdesign’s Atlanta office. “Our challenge was to interpret the beauty of one of the world’s highest quality crystals into a luxury brand showcase for both their Swarovski and Schonbek 64 lighting brands, unifying these collections for the first time in one place.” Faceted forms inform design A storefront of faceted glass sets the brand apart from adjacent showrooms while referencing the client’s dedication to the craftsmanship of producing premium crystals. Within the showroom, that design language of faceted forms continues as a unifying element. Creative space division and visual links supported by architectural elements facilitate long views across both of the distinct display spaces. “Our solution resulted in a faceted and angular, asymmetrical space that provided great surfaces to reflect the crystal light characteristics as well as a highly flexible environment, much like an art gallery to showcase the art qualities of their lighting products,” Clem says. The showroom features a shared, centralized social space that serves as a destination spot for visitors. A striking-yet-neutral color palette of surfaces in both matte and sheen finishes provides a dramatic backdrop for the wide variety of crystal light fixtures showcased throughout the space. Strategically located throughout the showroom, ceiling-mounted, custom movable screens with metallic fabric divide spaces for particular light groupings. The movable screens can be mounted in various locations as display needs change. “The tvsdesign team created a brilliant, multifaceted showroom that is inviting to our business partners,” says Doris Gunther, director of communications and trend for Swarovski Lighting Business, “and it translated our brands and core values into a true 3-D brand experience.” c contractdesign.com december 2012 http://www.contractdesign.com

Table of Contents for the Digital Edition of Contract - December 2012

Contract - December 2012
Contents
Editorial
Industry News
Product Focus: Rex-Ray Analysis
Designers Select: Office
Designers Select: Healthcare
Designers Select: Hospitality
Designers Select: Education
Highlights of the Year’s Great Products
Far Fewer Mills Impact Textile Design and Production
IIDA Best Interiors of Latin America
Showroom: Swarovski Lighting Showroom
Showroom: Milliken Studio New York
2012 Contract Brand Awareness Survey
Sources
Ad Index
Installation: Petra Blaisse and Desso Woven into the Fabric of Stedelijk Museum

Contract - December 2012