Contract - July/August 2013 - (Page 47)

photography: haworth / Eric laignEl best of competition Haworth takes top honors with Bluescape digital workspace During neocon®, Bluescape (above) was displayed on 12 touchscreens that were integrated to form one gargantuan workspace that can be navigated using touch functions similar to those used on smart phones and tablets. Bluescape is also installed in the haworth showroom in San Francisco and the company’s headquarters in holland, Michigan. Conference room bulletin boards may soon become a thing of the past, thanks to an innovative product by Haworth. The collaborative digital workspace, Bluescape (above and on page 45), was named Best of Competition at the 2013 Best of NeoCon® awards, and also garnered a Gold Award in the Workplace Technologies category. Users can share text, photos, videos, and documents simultaneously throughout 160 acres of digital space that can be accessed from high-definition screens and devices including, laptops, iPads, and smart phones. Unlike ink and paper, Bluescape allows for work to be saved in real time, giving teams the ability to rewind and view the progression of their project. As the technology world continues to miniaturize, Jeff Reuschel, Haworth’s global design director, said it was important for the company to give users a large work surface to create and collaborate. “It feels a little like we’ve handed some charcoal to humans for the first time and said, ‘Hey, what are you going to do with that?’” Reuschel said. “Bluescape makes information accessible to people in a way that was not possible before.” Haworth designers first dreamt up the concept for Bluescape in 2006 when they created a “brainstorming room” during a review of their global seating portfolio. In 2010, Haworth teamed up with San Franciscobased tech company Obscura Digital to develop Bluescape and create a new jointly owned company of the same name. While Bluescape is a foray into the technology world for the 60-year-old furniture company, Reuschel said that Haworth has been interested in the impacts of worker effectiveness since the early 1990s. “It was no stretch at all to think that if worker effectiveness is our target, this is the best tool we’ve ever come up with.” —Cody Calamaio contract

Table of Contents for the Digital Edition of Contract - July/August 2013

Contract - July/August 2013
Contents
Editorial
Industry News
Columnist: Tips on Developing Winning Proposals
Product Focus: Geometry Rules
Product Focus: From Brazil to London
Product Focus: Drawn from the Sea
best of NeoCon®
Google Dublin
Autodesk Milan
Dental Clinic
Botín Foundation
Penhaligon’s
Competition: Inspirations Awards
Designers Select: Surfacing
Sources
Ad Index
Exhibition: MoMA Explores the Design Mind of Le Corbusier

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