Contract - November 2013 - (Page 26)
Breakthrough Design at 100% Design in London
PhotogRAPhy: theo Cohen, CouRteSy oF 100% DeSign
exhibition
The annual trade show shifts focus from local to global
At 100% Design in London
in September, France was
one of many countries
represented by booths within
the international Pavilions
hall (top). the focal point of
the hall was the installation
"Paper Space" (bottom right).
the "Retail of tomorrow"
installation (bottom left)
was created by Samsung
in collaboration with Zaha
hadid Architects.
26
Arguably, the world's design calendar begins in September with the
London Design Festival (LDF), Europe's first major event of the fall.
Using the Victoria and Albert Museum as a hub, the city-sponsored,
two-week event touches every corner of the industry, from gallery
openings to outdoor architectural installations. But its commercial
heartbeat is the four-day trade show 100% Design which, with
more than 350 exhibitors at Earls Court convention center,
was the largest ever this year.
While the show traditionally focused on designs from the United
Kingdom, this year's event-the second to take place following a
change in management-took a deliberate step toward the global
spotlight with the introduction of an International Pavilions hall.
Organizations and brands from a dozen countries, ranging from Turkey
to Taiwan, centered their display areas around the installation "Paper
Space." Housing presentation space, the piece was constructed of
4,500 feet of draped, white A4-width paper and designed by the
London-based firms Studio Glowacka and Maria Fulford Architects.
Bells and whistles aside, the organizers intended for the show to
be a commercial counterpoint to LDF's more culturally-driven activities.
Show director William Knight says, "I think 100% Design should lead and
listen. Having done a couple of shows, we're keen to talk to the contract
industry, and we are fully aware that delivering the right audience and
environment is critical."
The back-to-work undertone luckily did not translate to drab
offerings. Products on view, from sustainability-focused designs to
office elements, were diverse. UK talents included Falmouth-based
James Smith, a protégé of Thomas Heatherwick, who presented a
rustic task lamp (page 27), while American megabrand 3M showed
production-ready "virtual LED" technologies alongside smaller
mainland European brands like quirky German lighting manufacturer
Schneid Enlightment, which presented new pastel-colored and
interchangeable pendants (page 28). "100% Design keeps the wheels
turning," Knight says, "and without it, the commercial element of the
London Design Festival would suffer hugely." -DAN RUBINSTEIN
contractdesign.com
november 2013
http://www.contractdesign.com
Table of Contents for the Digital Edition of Contract - November 2013
Contract - November 2013
Contents
Editorial
Industry News
Columnist: Implementing an Ownership Transition: I Built a Firm—So How Do I Get Out?
Highlights from HD Americas
Breakthrough Design at 100% Design in London
Product Focus: Beyond the Plank
Product Focus: Hands-On Shopping
Product Briefs
U.N. North Delegates’ Lounge
Stuart Weitzman Milan Flagship
Mattison
Marc Jacobs Beauty
Monsieur Bleu
Bricks Over Clicks: Enhancing the In-Person Shopping Experience by Design
Designers Select: Tables and Casegoods
Sources
Ad Index
Small Project: A Sales Gallery Previews Zaha Hadid’s 62-Story Condo Tower in Miami
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