Contract - December 2013 - (Page 117)

FEATURE Poltrona Frau Museum Poltrona Frau's popular Vanity Fair chair-sitting on a bed of stones within a glass-enclosed internal courtyard and illuminated by natural light-is a focal point within the museum. Telling the company's story, architect Michele De Lucchi imaginatively stages an inspiring museum interior for Poltrona Frau By Jean Nayar Photography courtesy of Poltrona Frau contractdesign.com contract DECEMBER 2013 Poltrona Frau Museum (page 52) who Architect, Interior Designer, and Graphics: Michele De Lucchi. Contractors: iGuzzini, Francioni, Bettucci, Santamaria, Buratti, Samsung. what Paint: Grey RAL 7044. Hard flooring: Cement, resin. Track lighting and recessed lighting: iGuzzini. Task lighting: Alogene, Ioduri Metallici. Pendants/chandeliers: Flos, Artemide Mercury, NEMO Gio. Architectural glass/glazing: La Corte. Decorative glass panels/ partitions: 12 panels with the chronology of Poltrona Frau history. Upholstery: Poltrona Frau. factory and office campus into the museum. The design team divided the museum interiors into three parts-one section highlights the company's dedication to craftsmanship, another showcases a selection of Poltrona Frau's most iconic pieces, and a third presents notable interiors around the world. A material palette that allows the products to be the focus Using simple, natural materials, including construction lumber and vellum-like ecru fabric, the designers created a series of theatrical, set-like exhibition spaces that allow the products and stories of Poltrona Frau to come to life. "We wanted to create a special atmosphere that would be different from a commercial showroom, and more like the spiritual condition you feel in a museum," says De Lucchi. "With the museum, we created a contemplative space to transmit a cultural approach to the products." Just past the entrance, a sleek cafeteria with Poltrona Frau tables and chairs offers an opportunity for visitors to begin to Cafeteria/dining seating: Poltrona Frau Museum Ginger Ale Chairs. Door: Natural oak wood and glass. Cafeteria/ dining: Table Calice by Lella and Massimo Vignelli. Reception desk and shelving: custom by Michele De Lucchi. CONTRACTDESIGN.COM 52 When Franco Moschini, chairman of Poltrona Frau, contemplated how the Italian furniture company would commemorate its 100th anniversary last year, he realized that the best way to celebrate its illustrious history would be to create a museum that would not only highlight its iconic pieces, but also crystallize its legacy. Working with architect Michele De Lucchi, the company developed a 15,000-squarefoot museum on the premises of its manufacturing facility in Tolentino, Italy, that artfully expresses the company's history and values in a understated yet animated setting, quietly illuminating an emphasis on craftsmanship and quality. Over the course of his tenure with the company, Moschini has collected dozens of Poltrona Frau products from auctions and artists' studios, as well as documents that illustrate the company's history and collaborations with notable architects and designers. In the museum, he wanted to showcase them to "present a cultural message," says De Lucchi. To respond to this mandate, De Lucchi and his team transformed an existing warehouse structure on the Poltrona Frau Brand and Beauty NOVEMBER 2013 sources Click to like or follow Contract on Facebook, Instagram, or Twitter @contractmag Ideas & InForMaTIon Studio So Lara Boutique Hair Salon Kitchener, Ontario To advertise in Contract magazine's Ideas & Information section, contact Vito salvatore Experience Woven Wire Magic t: 646.654.4576 f: 646.654.4919 email: vsalvatore@contractdesign.com Add some glamour to your next project with Cascade Coil Drapery's unique woven wire mesh products. Choose from an exciting array of finishes to provide the look and feel you need to put the finishing touch on your space. Experience our wide range of decorative solutions and add some woven wire magic to your vision today! select no. 27 at contractdesign.com/readerservice contract http://www.CONTRACTDESIGN.COM http://www.CONTRACTDESIGN.COM http://www.cascadecoil.com http://www.ContractDesign.com/readerservice

Table of Contents for the Digital Edition of Contract - December 2013

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Contract - December 2013