Display & Design Ideas - December 2008 - (Page 36)

36 New York report Shop New York W hile in New York for the December NADI Show, visit DDI’s A-list of the best new retail spaces: way paraphernalia in the interior, as well as unique fixturing and graphics. 677 Madison Ave. This three-story flagship for the well-known designer of fashionable blouses was created by the French doyenne of interior design, Andrée Putman, and replaces the brand’s prior address at 687 Madison. The space is mostly white, with a black, mirrored room on the first floor that houses the Precious Collection, featuring select, handmade merchandise. 685 Fifth Ave. (at 54th Street) This three-level space on Fifth Avenue, formerly the Gucci store, is the new flagship for the Italian fashion brand Diesel. The company expects the unit to be one of “the highest-grossing stores in the world.” Both men’s and women’s apparel—ranging from denim to the new, high-end Black Gold label—are housed in the space. Photo: Shawmut Design and Construction, Retail Group, Boston Anne Fontaine In alphabetical order: Diesel Eryn Brinié 501 Broadway This new SoHo store, based on a fictional character, hails from Seoul, South Korea. The retailer describes its offering as “filling the gap between H&M and Zara and mass retailers.” The sleek store interior, designed by STUDIOS Architecture, is simple, with concrete floors and interesting baffle effects for walls and ceiling. Bloomingdale’s, Men’s Store 1000 Third Ave. (at 59th Street and Lexington Avenue) Bloomie’s has geared up its Men’s Store, with elegant tailored collections and a newly hip, lower-level young men’s denim and contemporary department, called Metro 59. Design Within Reach 110 Greene St. (between Prince and Spring streets) The San Francisco-based retailer has opened a 4,000-sq.-ft. flagship in SoHo, replacing its previous unit on Wooster Street. The landmark, historic building has a subway theme that begins with an embedded subway map in the street entryway, and displays sub- Hugo Boss 401 W. 14th St. Hugo Boss has vacated its Fifth Avenue flagship and opened a 4,037-sq.-ft. store in the Meatpacking District, in addition to a 9,075-sq.-ft. store at Broadway and Prince Street in SoHo. The new stores combine men’s and women’s apparel. The walls and ceiling of the 14th Street store use an innovative treatment, comprised of what the company calls a “superstructure” made of strips of birch wood, laced into a diamond pattern. Concrete and oak flooring, bronze metal fixtures and a seating grouping with large sofas in brown tones complete the urban, sophisticated look. Moschino Juicy Couture 650 Fifth Ave. (at 52nd Street) From the gilded entry bearing the Juicy Couture logo to the knights in pink armor and giant crystal chandeliers, this 17,000-sq.-ft. multilevel space is Juicy’s biggest store. The brand, owned by fashion powerhouse Liz Claiborne Inc., has created a fantasy headquarters that is the only home for all the Juicy collections, and New Yorkers are thrilled with the fashions and fragrances—and that fabulous “Cinderella” staircase. Photo: Laszlo Regos Photography, Berkeley, Mich. Kira Plastinina 594 Broadway (at W. Houston Street) This new SoHo flagship, the first store for the Kira Plastinina brand of sportswear, is right on target for its young, female customers. The collection is named after the 15-year-old Russian girl, who designs the clothing, and is backed by her father, a Russian tycoon. The mood is “girlie” and candy store, with shades of pink, brocade wallpaper and circular “pouffe” banquettes. The J.Crew Tribeca Men’s Shop at the Liquor Store 235 W. Broadway (at White Street) Start with a space that used to be a bar. Add J. Crew’s preppy menswear, pipe-rack fixtures, a fireplace and props (including bottles of Campari), and you have a recipe for fun. J. Crew has transformed a circa-1825 landmark building into what it calls a “lifestyle” store. Kira Plastinina Jil Sander 30 Howard St. (at Crosby Street) Designer Raf Simons says the Jil Sander interior is about “light and movement.” The minimalist, gallerylike space is a sophisticated background for Sander’s fashions, and a Carrara marble staircase leads shoppers to the upper level. Rotating mirrored panels and mirrored dressing rooms create intrigue by reflecting customers at various angles, while thin, linear, black fixtures present fashion as fine art. Lacoste 608 Fifth Ave. European brand Lacoste has redone its Manhattan flagship, adding a new floor dedicated to women’s apparel. The mostly white interior is designed to show off the colorful merchandise, which is further accented by colorchanging LED lighting that rims the ceiling perimeter. Lilly Pulitzer 1020 Madison Ave. (at 78th Street) Lilly brings her colorful, playful fashions to Madison Avenue. Lilly lovers will be charmed by the whimsical interior with its pink-tinted mirrors, custom-designed silver fixtures, a pink-carpeted staircase and vintage pagoda birdcages. Photo: Courtesy of Hugo Boss John Varvatos 315 Bowery Turntables, graffiti, electric guitars and other rock memorabilia—including signed copies of Alice Cooper’s platinum records—set the mood in this store, which is installed in what was once the site of New York’s legendary rock club CBGB. Marciano 514 Broadway Covering two levels and 6,000 sq. ft., the new Guessowned Marciano store in SoHo is divided into sections www.ddimagazine.com Hugo Boss December 2008 http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display & Design Ideas - December 2008

Display & Design Ideas - December 2008
From the Editor
Contents
News Watch
DDI’s Leadership Forum 2008
Consumer insights
Editor’s Choice
Snapshots
Alexander McQueen
Eye On: Luxury
Right Light
In-Store Technology
Product Spotlight
New York Report
DDI’s NADI Show Preview
New York Retail
New York Restaurants
Calendar
Advertisers
Classifieds
Shopping with Paco

Display & Design Ideas - December 2008

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