Display & Design Ideas - January 2009 - (Page 10)

10 show preview GlobalShop returns to Sin City By Jessie Bove, Managing Editor, and Jamar Laster, Contributing Editor Photo: Las Vegas News Bureau A fter a year away in Chicago, GlobalShop is returning to Las Vegas in 2009. Hosted at the Sands Expo & Convention Center from March 23-25, 2009, GlobalShop is the largest annual tradeshow for the store design, visual merchandising and in-store marketing industries. GlobalShop is comprised of six market-focused pavilions, including The Store Fixturing Show, The Visual Merchandising Show, At-Retail Marketplace, Store Design & Operations, The Digital Store and Retail Marketing Services. “While the Chicago show was a success, the new McCormick West facility was a little too small for our needs, and we actually had to turn exhibitors away due to lack of space,” says Tim Fearney, show director of GlobalShop. “We won’t face the same problem in the expansive Sands Expo in Las Vegas, and we therefore expect the show to be quite a bit larger, with more exhibitors taking more space.” This year, a Green Products Showcase area will display green products that can be used within the retail environment, and attendees will have the opportunity to vote on their favorite. “Sustainability remains a hot topic in every industry, and retail is no different,” Fearney adds. “Consumers are demanding that their products are green and that the places they buy them are green, too.” Digital Signage Day, March 24, will return for a third year, offering up specialized speaker sessions and more. Additionally, attendees will be able to see innovative products and technologies by walking the exhibition hall featuring more than 900 suppliers. This year, GlobalShop attendees will have access to an innovative new exhibitor directory and mapping tool called GlobalShop Connect—a powerful database that allows them to search for specific offerings from the hundreds of exhibitors that make up the show and plan their visit to GlobalShop accordingly. The conference line-up will include industry experts and designers as speakers. Read on for a sneak peak of three of the upcoming speaker sessions. Lucas Conley—Culture of Obsession Session 1 (March 23, 8:30 a.m.-10 a.m.) The branding battle is not only important, it’s downright brutal. With the consumer’s undivided attention—and intent to buy— being the ultimate prize, successLucas Conley ful branding can be the key factor in deciding winners and losers. But is there a point where the contestants in this battle can go overboard? Yes, says Lucas Conley, author of “OBD: Obsessive Branding Disorder.” Because of an of influx products competing for shelf space at mega retailers like Target and Wal-Mart, consumers are now experiencing a brand overload. “It’s like cattle branding,” Conley says. Design firms have grown to play a major role in the influence of branding, Conley says. In his session, he’ll show how the burgeoning branding battle impacts the market for consumers. He will also explain how designers play the most integral role in creating the aura around a product. “Marketers have to figure out what they can do to behave appropriately and create sustainable brands that resonate with consumers,” Conley says. be driven to ensure that the brand performs on every facet,” says Bruce Dybvad, president of Interbrand Design Forum. “It needs to be inherent in the company’s culture.” All store elements should be considered when evaluating brand experience, he says. From personnel and product assortment, to layout, tone and manner of graphic communications—even the brand’s online presentation. Dybvad will show how companies can create or weaken brand value, as well as what drives a retailer’s performance and ultimately influences the shopper. Brian Dyches and Philip Palisoul—Global Luxury Retailing Has Found a New Outlet Session 6 (March 23, 1:30 p.m. -2:30 p.m.) Bruce Dybvad—Retail Brand Experience: Who’s Getting It Right and Why Session 3 (March 23, 10:30 a.m. -11:30 a.m.) A great shopping experience is about more than just cool product presentations and a good retail Bruce Dybvad layout—branding plays a central role in whether consumers have memorable in-store experiences—good or bad. “From the CEO to the face at the register, everyone needs to The current state of the U.S. economy is no secret. Sales and Brian Dyches profits are down in most sectors, and a recession has become reality. However, this doesn’t mean a doom-and-gloom scenario for luxury retailing. In fact, deflation has given rise to many new apparel and accessories brands, better access to fashion and a more sophisticated supply chain equation, says Brian Dyches, studio principal, International Retail at Little. With the number of brands on the rise, product differentiation and the right economic model are key. “Luxury retailers have long known what escapes many of the mainstream brands,” Dyches says. “With the right quality, market buzz and buying environment, you can sell a pair of $2,500 shoes.” In this session, Dyches—along with Phiilip Palisoul, president and CEO of Palisoul Co. Inc.—will explain where the growth opportunities lie for global luxury retailing, as well as the factors driving the prevalence of “value” retailing as it applies to luxury brands. January 2009

Table of Contents for the Digital Edition of Display & Design Ideas - January 2009

Display & Design Ideas - January 2009
From the Editor
Contents
DDI’s Winning Windows in New York
The NADI Show 2008
GlobalShop Preview
Alphabetical Company Listings
Product Category Index
Product Listings
Classifieds
Calendar
Advertisers' Index
Industry Associations

Display & Design Ideas - January 2009