Display and Design Ideas - May 2009 - (Page 24)
24 | Top left: The store entrance greets customers with a seasonal display and the tagline: “Where Creativity Happens.” Bottom left: The Kids area features tiered gondola heights, displaying corresponding merchandise by age. Opposite page, top: The jewelry area features colorcolded beads showcased in a clean, organized and open space. Opposite page, bottom: Custom framing was a key category that Michaels emphasized in the new prototype. Crafting creativity Michaels brings inspiration to life with its next-generation prototype By Alison Embrey Medina, Executive Editor hen customers affirm that they come to your stores to be inspired, perhaps it might be time to feed off that creativity with a well-thought-out retail environment. Such is the case for Irving, Texas-based Michaels Stores Inc., which set out to build its customers the creativity-inspired store of their dreams. After conducting extensive consumer research W in the latter part of 2007, the Michaels team discovered that their customers wanted something very different from their store experience, says Stuart Aitken, Michaels’ chief marketing officer. “[The customer] loves our store, but felt there was opportunity to inspire her creativity more,” Aitken says. “She loves our selection, but felt there was opportunity to improve the organization and | May 2009
Table of Contents for the Digital Edition of Display and Design Ideas - May 2009
Display and Design Ideas - May 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Greentailing
Editor’s Choice
Design Snapshot
Channel Focus: Convenience/Drug
Michaels
Shopping Malls
Right Light
In-Store Technology
Product Spotlight
GlobalShop Coverage
Trends
Booth Winners
Conference Sessions
Products
Calendar
Advertisers
Classifieds
Shopping with Paco
Display and Design Ideas - May 2009
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