Display & Design Ideas - June 2009 - (Page 12)

12 | Consumer Insights In-store demos In-store cosmetic demonstrations raise brand awareness, according to a survey conducted by Cosmetic Promotions between fourth quarter 2008 and ﬁrst quarter 2009 at a series of events at various retailers. More than 3,000 consumers were surveyed at live demonstrations conducted by make-up artists at mass food, drug and merchandiser stores, with 60 percent of respondents reporting that they never tried any of the demonstrated products before. Ninety-six percent of respondents said they would like more of the same event at that store, with 35 percent expressing an intent to purchase immediately based on the demonstration, while 56 percent would purchase at a later time, and only nine percent having no purchase intent. —Brandweek Photo: © Catalin Plesa | iStockphoto.com Shifting habits Recent Retail Forward ShopperScape survey ﬁndings indicate that shoppers are limiting spending on food and other household necessities, trading down (in terms of both products and retailers), seeking deals and shifting their grocery shopping and eating patterns. Nearly half (47 percent) of consumers said they are not buying food items that seem “just too expensive,” while 48 percent report buying fewer items on impulse and sticking more to their grocery lists (38 percent). Forty percent of respondents said they are eating at restaurants less frequently or at less expensive restaurants. —Retail Forward New product pullback New data from the Mintel Global New Products Database (GNPD) shows total food and drink product launches have been cut in half since last year (a 51 percent decline from ﬁrst quarter 2008 to ﬁrst quarter 2009). —Mintel GNPD Eyeappeal Consumers care about how aesthetically ly pleasing a store is. According to The Best Retail Customer Experiences f 2009 survey, almost 80 percent of respondents said they tend to favor stores that they consider to be well designed. Most of the respondents also said they prefer minimalist layouts to more crowded ones, even if it means fewer products are available. —NetWorld Alliance/Retail Customer Experience Luxury spending A new survey reveals that while the recession may be moderating among the afﬂuent, there has yet to be a return to previous levels of luxury spending. Conducted from April 3-8, 2009, and polling 1,034 consumers (average income $207,000), afﬂuents are beginning to feel less badly about their personal ﬁnancial situation now as compared with three months ago. The survey also reveals that afﬂuents feel the country as a whole is moving in a more positive direction, and that they are beginning to feel somewhat more optimistic about their future ﬁnancial situation in the coming 12 months. However, more than 40 percent of all the afﬂuents surveyed said they plan to cut their spending on luxuries in the next 12 months. —Unity Marketing www.ddimagazine.com Photo: © rarpia | iStockphoto.com | June 2009 http://www.iStockphoto.com http://www.iStockphoto.com http://www.ddimagazine.com

Table of Contents for the Digital Edition of Display & Design Ideas - June 2009

Display & Design Ideas - June 2009
Contents
From the Editor
Newsworthy
Consumer Insights
Quick Tips
Greentailing
Editor’s Choice
Design Snapshot
Marketing & Branding Super Section
Channel Focus: Cosmetics/Beauty
Liz Claiborne
Shopper Insights
Logos: Then & Now
Starbucks
POP Products
T&T
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank

Display & Design Ideas - June 2009